Feature.fm, the first native song ad platform, and Deezer, a leading music streaming service, have announced the formation of a strategic partnership to enable artists to promote their music as sponsored content directly within the Free Deezer platform. Available to all artists, the service guarantees their songs are listened to by a targeted audience, connecting music fans with great new music while simultaneously supporting artists with unprecedented exposure.
"Radio has always been the most powerful place to break an artist, but it's always been inaccessible to most artists," said Lior Aharoni, Founder and CEO of Feature.fm. "The way people listen to the radio has changed and our mission is to be the new radio promotion tool in the music streaming era, allowing talented artists of any size to get airplay where people now consume music."
Deezer is a global streaming platform originally founded in Paris that gives fans unlimited access to music, including from major labels such as EMI, Sony, Universal Music Group and Warner Music Group. Users can enjoy music on their computer, tablet or phone, allowing them to access their library at all times. The platform also offers Flow, a personalized soundtrack that includes both old favorites as well as new tracks.
"Deezer aims to deliver the best experience to consumers in a way that also delivers what artists need to connect to their target audience," said Tristan Rachline, Vice President Ad Sales of Deezer. "The launch of this service means artists can easily integrate their music into the Free Deezer platform, reaching the right audience at the right time. The company's technology has always been driven by innovation, superior design and functionality, so we are delighted to collaborate with Feature.fm to further enhance both the user and artist experiences."
The intuitive, self-service platform allows talented artists of any size to get their music heard by the right audience and receive analytics tailored specifically to help them build their audience.
"Feature.fm has been an incredible asset to me as a new artist and holds the potential to give artists of all sizes access to reach fans in streaming services," said Skrizzly Adams, Independent Artist and Feature.fm user. "I'm thrilled to see Deezer innovating by opening access for artists to advertise and think every streaming service needs to offer this to the artist community."