Fickle Friends are bringing their signature brand of indie-pop, which has sparked over 60 million global streams, back to the DIY roots that originally launched them. The band has confirmed with Billboard that they've launched their own label, Palmeira Music. Alongside the label launch, Fickle Friends have released "Broken Sleep" - the title track from the debut EP on Palmeira Music.
The song captures "the feeling of wanting to stay asleep forever because in your dreams your relationship can be," frontwoman Natti Shiner says. "It's a fantasy view of waiting to fall back into the dream where mistakes were never made."
"We are so psyched to be starting our own label, Palmeira Music, and taking back the reins... releasing the music we LOVE. Palmeira, meaning palm tree in Portuguese, was also the name of the square we used to live off of in Brighton when we first started the band. We can't wait to release our brand new EP, its 3 fresh songs which came about because of a new found headspace after we released our full-length LP earlier this year," Shiner continues.
The announcement of Broken Sleep comes just prior to the launch of their 12 city, North American Headline tour, which kicks off Sept. 25 in Washington D.C., which are being celebrated as the band's first full American tour.
Most recently, the band released their debut album, You Are Someone Else, which hit top 10 in the Official UK Album Charts, followed by the acoustic and remix companion EP. You Are Someone Else (Versions). Songs from albums were championed by Pitchfork, Stereogum, Billboard and others, and the band made their world television debut, appearing on CBS Saturday. Not one to lull, the band hopped right back in the studio, spending the summer finalizing the new EP, which Shiner says "came about as a result of a newfound headspace after the release of our debut full length release earlier in the year."