Clyne Media, Rock & Roy to Market 'Harmonium Symphonique'

Montreal, Quebec, Canada-based record company GSI Musique announces the appointment of the firms Clyne Media and Rock & Roy Entertainment to help spearhead U.S. marketing and PR efforts surrounding the project Histoires sans paroles – Harmonium Symphonique, a symphonic re-interpretation of the music of influential 1970s Montreal-based progressive rock act Harmonium. The retention of these organizations coincides with the release of a double-album recording of the project, which was initially brought to market in December 2020 and was certified platinum last week.

Over the course of three years in the mid-1970s, Harmonium, led by Serge Fiori, released three distinct albums: the self-titled Harmonium, its follow-up Et si on avait besoin d'une cinquième saison, and the band’s swan-song L'Heptade. The new album Histoires sans paroles – Harmonium Symphonique presents the band’s repertoire revisited and orchestrated by talented music arranger Simon Leclerc, who also co-produced the album with Fiori under the artistic direction of GSI Musique President Nicolas Lemieux. A large ensemble featuring 68 musicians of the Orchestre Symphonique de Montréal (OSM) performed on the album, conducted by Maestro Leclerc at Montreal’s Maison Symphonique.

Working closely with GSI Musique’s Nicolas Lemieux, Serge Grimaux (Harmonium and Serge Fiori management) and Pierre Paradis (GSI’s Chargé d'Affaires), Clyne Media and Rock & Roy Entertainment will pursue new editorial and promotional opportunities on behalf of the project and help focus public relations efforts with industry editors and independent journalists. Firm principals Robert Clyne and Lisa Roy will handle the account management, while dedicated staff will assist with media relations, copywriting, editing, social media and other initiatives.

“It is a privilege and a pleasure to work with such established and prestigious PR companies as Clyne Media and Rock & Roy Entertainment in our common mission of making the U.S. market aware of this superb Harmonium Symphonique release,” stated Nicolas Lemieux.

The album is available in the following formats: a digital version; a boxed set containing two CDs and a booklet illustrated with photos taken during the recording at the Maison Symphonique, in Serge Fiori’s presence; and a forthcoming boxed set (available toward the end of February) containing four vinyl albums and a booklet consisting of extensive texts and a wide selection of pictures commemorating this unique moment.

For more information, please visit harmoniumsymphonic.com.

Avatar