Femme Rock Project Elour Signs Deal with Epictronic

Femme rock project ELOUR has officially partnered with Epictronic to reissue their groundbreaking album "Blood Running," slated for release on June 7th, 2024.

Elizabeth Ghandour, the driving force behind ELOUR, expressed her excitement about the collaboration, stating: "ELOUR'S goal is to help people find community, empowerment, and catharsis through the experience of emotionally charged, hook-heavy femme rock music. ELOUR is extremely pleased to team up with Epictronic for the re-issue of Blood Running, an album that explores frustration with personal relationships, societal boundaries, gender norms, and life's vicissitudes in general. Epictronic's greater reach, industry contacts, and comprehensive promotion plan will help bring the album to more people in need of a fun and satisfying emotional outlet - and isn't that just about everyone?"

ELOUR (pronounced "allure") is what Elizabeth Ghandour categorizes as Femme Rock. Elizabeth’s direct lyrics, diverse background, and classically trained voice, combined with Ned Barclay's soaring guitar, Joe Scarpellino's tasty bass, and Ryan Vee's creative drumming, yields a sound that's raucous and rebellious, and yet very stylish.I see my music as empowering for females because of my honesty. I think women often try to keep their emotions in check because it’s so easy to be called crazy or hysterical or to be seen as “too much” or too intense or aggressive, while males seem to get away with much more, without being labeled or ostracized. I like to lean into those labels and challenge those stereotypes by showing that there is strength in showing emotions, even if they’re emotions that are discouraged for women, such as lust, rage, or anger. “Good Girl” challenges the notion that women should suppress valid emotions to satisfy some external (patriarchal) version of “good.” “Reputation” and “Beautiful Girl,” each in their way, go further and recommend throwing off unhealthy, limiting societal chains.

I titled my album “Blood Running” after a lyric from the song “Ha.” The song displays the anger I felt after a relationship breakup, but underneath the anger was immense hurt. I was unseen and my pain and struggle didn’t matter. I feel it’s a bit of a female anthem because as females we are often dismissed or unacknowledged. We play so many valuable roles in a society that is still run by men. Our effort seems endless and often we are left feeling powerless. I hope that the album inspires people, and women especially, to find validity in all their emotional expression, and to claim their own power.

ELOUR is:Elizabeth Ghandour: Songwriter, lead vocalist, rhythm guitar
Joe Scarpellino: Bass, backing vocals
Ned Barclay: Lead guitar
Ryan Vee: DrumsConnect with ELOUR: