From Adolescent Rocker to Studio Owner: Now Founder and Head of Production for the multi-faceted video production, livestreaming, and podcast-generating hub BetaWave Studios in Glendale, CA, Matthew Faulkner got his first taste of entrepreneurship at age 12, printing and selling T-shirts for his ‘90s punk/skate punk influenced first band. In his 20s, when a later band was signed to a label and collaborating with Marti Frederickson, the renowned songwriter/producer (Aerosmith, Ozzy Osbourne, Carrie Underwood) gave him some important advice: “Veteran songwriters can guide you through structure, but as for Pro Tools and other technology, you have to take the reins yourself.” Yet when he graduated from the recording technology program at Citrus College, the powers that be told the grads their prospects for work were slim. Undaunted, he secured an internship at Sonora Recorders in Los Feliz and worked his way up to playing bass on a session and ultimately partnering with the facility’s primary producer on various indie recordings. Faulkner realized his greatest asset was his experience and secured his own studio space nearby to work on other projects. As the work at Sonora fizzled out, he began merging audio and video production at the newly launched BetaWave Studios. Business rose to another level during the pandemic when more artists were looking to livestream to engage their fans.
Diverse Clientele and Expanding Video Services: In addition to serving local indie rock and electronic music clients, BetaWave became a popular hub for video production projects with large companies and instrument brands, as well as a Power Host. Current clients include Warner Music Group, Amazon Studios, Spotify, SMOSH, KORG, Universal Music Group, ASCAP, and Adobe. A creative studio built for music-driven content, BetaWave’s branding is “Effortless Content, Maximum Impact.” The facility specializes in cinematic video production, live streaming, and branded storytelling for artists, music brands, and record labels. They offer fully equipped, ready-to-shoot spaces that make content creation effortless and inspiring. Available equipment includes cinema cameras, haze machines, projectors, and in-demand technician support (provided by a crew of free-lance specialists). Creators love the ease of the turnkey setup, easy add-ons, and convenient location, among other amenities. Clients also have the option of simply renting the studio space and bringing in their own crew and equipment. They can book on Peerspace, which Faulkner describes as “Airbnb for commercial filming locations.”
Podcast Studio: The crew at BetaWave offers an effortless experience for those looking to create a high-impact video podcast that looks as good as it sounds. As with its other video production services, for new hosts and established podcasters alike, they handle all the details so clients can focus on their content and conversations. From their cinema-grade production quality to hands-off content delivery, they give the clients’ voices a powerful visual presence. Many clients have been told by viewers that their video podcasts looked like actual TV shows, reflecting the high quality of the video presentation. “We love being of service to other creatives, trying to help them on their journey and make sure they enjoy the ride,” says Faulkner.
Contact BetaWave Studios (818) 925-6210
