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Home›Author: Bobby Borg (Page 3)

Author: Bobby Borg

Bobby Borg

Bobby Borg MCM, is a former major label, independent, and DIY recording/touring artist. He also served as the VP of Special Events for the American Marketing Association and Interim Chairman of Music Business at Musician’s Institute. He is an assistant professor of practice in music industry studies at University of Southern California’s Thornton School of Music. He is the founder of Bobby Borg Consulting and author of The Musician’s Handbook, Personal Finance for Musicians, Introduction to Music Publishing for Musicians, Music Marketing for The DIY Musician and Business Basics for Musicians, both in their Third Editions (2024). You can purchase Bobby Borg’s books and also sign up for his weekly free blog “Borg’s Blog” by visiting bobbyborg.com. 

  • Set Up & Pitch Your Own Publishing Company for Film/TV Placements and More

    Feature Articles, Magazine
    August 24, 2020
    by Bobby Borg
    Many artists dream of getting into a publishing contract with an established music publisher. After all, music publishers offer advances, hook you up with co-writes, plug your songs, collect all ...
    Read More
  • Running Successful Band Rehearsals From A to Z

    Magazine
    July 27, 2020
    by Bobby Borg
    Rehearsals are important to the functioning of every band. Rehearsals are where you craft your best songs and put together your most spectacular live performance sets. But successful rehearsals require ...
    Read More
  • Personal Managers: Roles and Options

    Feature Articles, Magazine
    May 25, 2020
    by Bobby Borg
    The Role of a Personal Manager in Your Career By strict definition, a personal manager advises and counsels artists in all aspects of the music business. This may include artist ...
    Read More
  • Put Together a Complete and Integrated Online Promotion Plan

    Feature Articles, Magazine
    April 27, 2020
    by Bobby Borg
    Online promotion is the art and science of utilizing the web and its many tools to communicate with your audience and get them to care about you (i.e., recommend you, ...
    Read More
  • Fan Brand

    Create and Exploit Your Very Own Fan Brand

    Latest, Magazine, Music Industry Tips
    August 8, 2018
    by Bobby Borg
    What do Justin Bieber, Ariana Grande, Selena Gomez, Taylor Swift and Miley Cyrus all have in common besides being current pop music stars? Answer: They all have fan brands that ...
    Read More
  • videos

    Produce Videos That Get Attention - 15 Timely Tips

    Latest
    April 2, 2018
    by Bobby Borg
    Videos posted on video sharing sites, personal websites, and blogs have become an incredible method to promote your music. Sites like YouTube (youtube.com), Vimeo (vimeo.com), DailyMotion (dailymotion.com/us), StupidVideos (stupidvideos.com), eBaum’s ...
    Read More
  • music industry tips elevator pitch

    Music Industry Tips: Creating an Effective Elevator Pitch

    Feature Articles, Latest, Magazine, Music Industry Tips
    July 5, 2016
    by Bobby Borg
    An elevator pitch is a useful promotion tool when meeting new industry contacts face-to-face at networking events and conventions. It’s called an elevator pitch because it is intended to grab ...
    Read More
  • Producer Deals: Everything an Artist Needs To Know

    Feature Articles, Latest, Magazine, Music Industry Tips
    February 1, 2016
    by Bobby Borg
    While the proliferation of home recording tools has enabled many talented artists/producers to record quality masters right out of their own bedrooms, there are still just as many talented songwriters/performers ...
    Read More
  • Tip Jar: Maximize Your Radio Promotion

    Feature Articles, Magazine, Music Industry Tips
    October 4, 2015
    by Bobby Borg
      Radio Promotion is the process of soliciting your music to radio stations to get airplay, to build professional relationships and to make fans. College radio stations, commercial specialty shows ...
    Read More
  • Expert Advice: Get the Most Out of Music Business Blogs

    Magazine, Music Industry Tips
    August 11, 2015
    by Bobby Borg
    You surf the web from one music business blog to the next, scrolling through a variety of tips and articles. But just how productive are you being? Find out by ...
    Read More
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Latest Posts

  • Audeobox, GeoGuessr, and FL Studio Launch Global Remix Challenge for Mapei’s “Legendary”

    Latest, Music News
    May 23, 2025
  • Ear Candy: Reggae

    Latest, Playlists
    May 23, 2025
  • THE JEREMIAH SHOW | KIMI KATO SHOW | ARWEN LEWIS SHOW | MIKE GORMLEY SHOW

    Latest, Music News
    May 23, 2025
  • Marlon Hoffstadt Signs to Capitol Records

    Latest, Music News
    May 23, 2025

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