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Music Connection Magazine

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Home›Author: Bobby Borg

Author: Bobby Borg

Bobby Borg

Bobby Borg is the author of Music Marketing for The DIY Musician and Business Basics For Musicians, both in their Second Editions (2020). You can purchase Bobby Borg’s books and also sign up for his weekly free blog “Borg’s Blog” by visiting bobbyborg.com.

  • Getting The Gig: How To Be A “Working” Musician

    Magazine, Music Industry Tips, Music News
    April 25, 2022
    by Bobby Borg
    Not everyone is destined to be a singer-songwriter, or a composer, or a longtime member of a band. Some of us are born with a special gift for wailing on ...
    Read More
  • Product Innovation: 38 Ways to Monetize One Song

    Feature Articles, Magazine
    October 25, 2021
    by Bobby Borg
    By Bobby Borg & Michael Eames In a world where money keeps our bills paid and our bellies full, it’s always smart to have as many ways as possible to ...
    Read More
  • Tip Jar: How to Run a Successful Rehearsal

    Magazine, Music Industry Tips
    August 25, 2021
    by Bobby Borg
      Rehearsals are important to the functioning of every band. They are where you craft your best songs and put together your most spectacular live performance sets. But there is ...
    Read More
  • Pitching Your Music Like a Pro

    Feature Articles, Magazine
    August 23, 2021
    by Bobby Borg
    What follows are 14 tips to help you improve your pitching game. Bobby Borg and Michael Eames, co-authors of the new book Introduction to Music Publishing for Musicians, discuss everything ...
    Read More
  • The Complete DIY Marketing Process

    Feature Articles, Magazine
    April 26, 2021
    by Bobby Borg
    In my 20 years of teaching and consulting, I couldn’t tell you the number of times I’ve heard a young musician say, “I just do what I do, and if ...
    Read More
  • Pursuing a Career in the New Music Industry: Tips for DIY Success

    Feature Articles, Magazine
    February 22, 2021
    by Bobby Borg
    Let there be no mistake—pursuing a career in the music industry in the 2020s may look easy, but it is highly competitive. The successful musicians you see today in the ...
    Read More
  • Copyright Infringement In Plain Language

    Feature Articles, Magazine
    October 26, 2020
    by Bobby Borg
    Canadian poet, novelist, and teacher Margaret Atwood once said, “Human beings make art, that’s just what we do.” Atwood’s statement beautifully captures the natural inclination for self-expression, collaboration, and communication. ...
    Read More
  • Set Up & Pitch Your Own Publishing Company for Film/TV Placements and More

    Feature Articles, Magazine
    August 24, 2020
    by Bobby Borg
    Many artists dream of getting into a publishing contract with an established music publisher. After all, music publishers offer advances, hook you up with co-writes, plug your songs, collect all ...
    Read More
  • Running Successful Band Rehearsals From A to Z

    Magazine
    July 27, 2020
    by Bobby Borg
    Rehearsals are important to the functioning of every band. Rehearsals are where you craft your best songs and put together your most spectacular live performance sets. But successful rehearsals require ...
    Read More
  • Personal Managers: Roles and Options

    Feature Articles, Magazine
    May 25, 2020
    by Bobby Borg
    The Role of a Personal Manager in Your Career By strict definition, a personal manager advises and counsels artists in all aspects of the music business. This may include artist ...
    Read More
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