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Home›Author: Bobby Borg

Author: Bobby Borg

Bobby Borg

Bobby Borg MCM, is a former major label, independent, and DIY recording/touring artist. He also served as the VP of Special Events for the American Marketing Association and Interim Chairman of Music Business at Musician’s Institute. He is an assistant professor of practice in music industry studies at University of Southern California’s Thornton School of Music. He is the founder of Bobby Borg Consulting and author of The Musician’s Handbook, Personal Finance for Musicians, Introduction to Music Publishing for Musicians, Music Marketing for The DIY Musician and Business Basics for Musicians, both in their Third Editions (2024). You can purchase Bobby Borg’s books and also sign up for his weekly free blog “Borg’s Blog” by visiting bobbyborg.com. 

  • Tip Jar: Charting a Greener Course

    Magazine, Music Industry Tips
    October 28, 2024
    by Bobby Borg
    Societal Trends: Music Reflecting a Changing World  Let’s not forget that music is what weaves the world together. So, in the coming years 2025- 2030, what are some of the ...
    Read More
  • 7-Point Checklist To Investing And Building Wealth

    Feature Articles, Magazine
    January 28, 2024
    by Bobby Borg
    By Bobby Borg and Britt Hastey (Excerpted from Personal Finance For Musicians with permission of Rowman & Littlefield) Invest! Invest! Invest! It’s time for musicians to make money and get ...
    Read More
  • The Manager's Playbook

    Feature Articles, Magazine, Music Industry Tips
    July 2, 2023
    by Bobby Borg
    The Manager’s Playbook: Essential Roles and Realistic Paths For Musicians As musicians, we all ponder the role of personal managers, those guiding lights who can shape our journey. They navigate us ...
    Read More
  • Tip Jar: Money Management for Musicians

    Magazine, Music Industry Tips
    June 5, 2023
    by Bobby Borg
    Everything You Need to Know There are tons of independent musicians who struggle with paying bills on time and building credit, and just as many artists who blow up and ...
    Read More
  • borg

    3 Winners! Enter to Win a copy of 'Personal Finance for Musicians'

    Opportunities
    May 15, 2023
    by Bobby Borg
    Enter to Win 'Personal Finance for Musicians' as featured in MC's May 2023 Issue
    Read More
  • Expert Advice: Money Management For Musicians

    Latest, Music Industry Tips
    May 4, 2023
    by Bobby Borg
    There are tons of independent musicians who struggle with paying bills on time and building credit, and just as many artists who blow up and lose their fortunes in ten ...
    Read More
  • 20 Ways to Protect Yourself From Identity Theft and Fraud

    Feature Articles, Magazine
    April 28, 2023
    by Bobby Borg
    By Bobby Borg and Britt Hastey Identity theft and fraud exists when a less than desirable person gets hold of your personal information, uses it to open new lines of ...
    Read More
  • Borg: Media Mistakes Musicians Make

    Latest, Music Industry Tips
    September 9, 2022
    by Bobby Borg
    Musician/industry expert/author/professor Bobby Borg alerts all music-makers to the do's and don'ts of working with the media to promote your music. It is absolutely imperative to be prepared by improving ...
    Read More
  • Borg: #1 Deadly Musician Mistake

    Latest, Music Industry Tips
    August 30, 2022
    by Bobby Borg
    Here again, from his video series of the worst mistakes that musicians are prone to make, musician/instructor/author Bobby Borg, author of Business Basics for Musicians, presents a clip that many ...
    Read More
  • Deadly Mistakes Musicians Make

    Latest, Music News
    August 12, 2022
    by Bobby Borg
    Deadly Mistakes Musicians Make 4 !: The latest of episode of deadly mistakes musicians make. watch episode 1 here: youtu.be/o1Hu6NlwKgs Bobby Borg is a former major label, indie, and DIY ...
    Read More
  • Bobby Borg: Is Making a Music NFT Worth it?

    Latest, Music News
    July 29, 2022
    by Bobby Borg
    Bobby Borg is a former major label, indie, and DIY recording and touring musician (with the rock groups Beggars & Thieves, Left For Dead, and Warrant), the author of several ...
    Read More
  • Business Managers: Bills and Investments

    Feature Articles, Magazine
    June 28, 2022
    by Bobby Borg
    We’ve all heard about musicians who hit it big, then ended up penniless. In one such infamous story, rapper MC Hammer, who was once reported in Forbes magazine as being ...
    Read More
  • Rejection Advice for Musicians: 3 Tips

    Latest, Music Industry Tips, Music News
    June 10, 2022
    by Bobby Borg
    Subscribe to Bobby Borg here: https://www.youtube.com/user/bobbybor... Books on AMAZON https://www.amazon.com/author/bobbyborg
    Read More
  • Getting The Gig: How To Be A “Working” Musician

    Magazine, Music Industry Tips, Music News
    April 25, 2022
    by Bobby Borg
    Not everyone is destined to be a singer-songwriter, or a composer, or a longtime member of a band. Some of us are born with a special gift for wailing on ...
    Read More
  • Product Innovation: 38 Ways to Monetize One Song

    Feature Articles, Magazine
    October 25, 2021
    by Bobby Borg
    By Bobby Borg & Michael Eames In a world where money keeps our bills paid and our bellies full, it’s always smart to have as many ways as possible to ...
    Read More
  • Tip Jar: How to Run a Successful Rehearsal

    Magazine, Music Industry Tips
    August 25, 2021
    by Bobby Borg
      Rehearsals are important to the functioning of every band. They are where you craft your best songs and put together your most spectacular live performance sets. But there is ...
    Read More
  • Pitching Your Music Like a Pro

    Feature Articles, Magazine
    August 23, 2021
    by Bobby Borg
    What follows are 14 tips to help you improve your pitching game. Bobby Borg and Michael Eames, co-authors of the new book Introduction to Music Publishing for Musicians, discuss everything ...
    Read More
  • The Complete DIY Marketing Process

    Feature Articles, Magazine
    April 26, 2021
    by Bobby Borg
    In my 20 years of teaching and consulting, I couldn’t tell you the number of times I’ve heard a young musician say, “I just do what I do, and if ...
    Read More
  • Pursuing a Career in the New Music Industry: Tips for DIY Success

    Feature Articles, Magazine
    February 22, 2021
    by Bobby Borg
    Let there be no mistake—pursuing a career in the music industry in the 2020s may look easy, but it is highly competitive. The successful musicians you see today in the ...
    Read More
  • Copyright Infringement In Plain Language

    Feature Articles, Magazine
    October 26, 2020
    by Bobby Borg
    Canadian poet, novelist, and teacher Margaret Atwood once said, “Human beings make art, that’s just what we do.” Atwood’s statement beautifully captures the natural inclination for self-expression, collaboration, and communication. ...
    Read More
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