Top Menu

  • Subscribe
    • New/Renewal Subscription
    • Current Issue
    • Back Issues
    • Store Finder
    • Cart
    • Email Signup
  • Friday Freebie
  • Digital Edition
  • Advertise
  • About
  • Contact Us

Main Menu

  • Home Page
  • Opportunities
  • Magazine
    • Friday Freebie
    • Cover Stories
    • Feature Articles
    • DIY Spotlight
    • Signing Stories
    • Songwriter Profile
    • Sounds and Visions
    • Magazine Archives
  • Music News
    • Film/TV News
      • Out Take
    • Heart & Soul
    • Hit the Decks
    • Live Beat
    • Music Industry Tips
      • Artist to Artist
      • Art of Sound
      • Close Up
      • Crosstalk
      • Exec Profile
      • Industry Profile
      • The Legal Beat
    • Playlists
    • Studio News
      • Studio Mix
    • More Industry News
      • Assignments
      • Mixed Notes
      • Song Biz
      • In The Studio
  • Reviews
    • Get Reviewed
      • Submit Live Review
      • Submit New Music
    • Album Reviews
      • Vinyl Minded
      • My Favorite Album
    • Book Reviews
    • Live Reviews
      • Photo Blog Show Reviews
      • The Best Gig I Ever Saw
    • MC Lists
    • New Gear/New Toys Reviews
      • Can't Do Without
      • Blew My Mind
    • New Music Critiques
      • A Song That Changed My Life
    • Staff Picks
    • Video of the Week
  • Industry Contacts
  • Comedy Connection
  • Subscribe
    • New/Renewal Subscription
    • Current Issue
    • Back Issues
    • Store Finder
    • Cart
    • Email Signup
  • Friday Freebie
  • Digital Edition
  • Advertise
  • About
  • Contact Us
0

Products

  • May 2026 May 2026 $3.95
  • April 2026 April 2026 $8.00
  • March 2026 March 2026 $8.00
  • February 2026 February 2026 $8.00
  • January 2026 January 2026 $8.00
logo

Music Connection Magazine

  • Home Page
  • Opportunities
  • Magazine
    • Friday Freebie
    • Cover Stories
    • Feature Articles
    • DIY Spotlight
    • Signing Stories
    • Songwriter Profile
    • Sounds and Visions
    • Magazine Archives
  • Music News
    • Film/TV News
      • Out Take
    • Heart & Soul
    • Hit the Decks
    • Live Beat
    • Music Industry Tips
      • Artist to Artist
      • Art of Sound
      • Close Up
      • Crosstalk
      • Exec Profile
      • Industry Profile
      • The Legal Beat
    • Playlists
    • Studio News
      • Studio Mix
    • More Industry News
      • Assignments
      • Mixed Notes
      • Song Biz
      • In The Studio
  • Reviews
    • Get Reviewed
      • Submit Live Review
      • Submit New Music
    • Album Reviews
      • Vinyl Minded
      • My Favorite Album
    • Book Reviews
    • Live Reviews
      • Photo Blog Show Reviews
      • The Best Gig I Ever Saw
    • MC Lists
    • New Gear/New Toys Reviews
      • Can't Do Without
      • Blew My Mind
    • New Music Critiques
      • A Song That Changed My Life
    • Staff Picks
    • Video of the Week
  • Industry Contacts
  • Comedy Connection
Home›Author: Bobby Borg (Page 4)

Author: Bobby Borg

Bobby Borg

Bobby Borg MCM, is a former major label, independent, and DIY recording/touring artist. He also served as the VP of Special Events for the American Marketing Association and Interim Chairman of Music Business at Musician’s Institute. He is an assistant professor of practice in music industry studies at University of Southern California’s Thornton School of Music. He is the founder of Bobby Borg Consulting and author of The Musician’s Handbook, Personal Finance for Musicians, Introduction to Music Publishing for Musicians, Music Marketing for The DIY Musician and Business Basics for Musicians, both in their Third Editions (2024). You can purchase Bobby Borg’s books and also sign up for his weekly free blog “Borg’s Blog” by visiting bobbyborg.com. 

  • Expert Advice: Get the Most Out of Music Business Blogs

    Magazine, Music Industry Tips
    August 3, 2015
    by Bobby Borg
    You surf the web from one music business blog to the next, scrolling through a variety of tips and articles. But just how productive are you being? Find out by ...
    Read More
  • Tip Jar: Here Are Your Management Options...

    Feature Articles, Magazine, Music Industry Tips
    June 3, 2015
    by Bobby Borg
    While personal managers are at the top of most developing artists’ minds, hiring one might be a long ways off until you generate some career traction. This is what makes ...
    Read More
  • Tip Jar: 6 Strategies to a More Balanced Promotional Campaign

    Magazine, Music Industry Tips
    March 20, 2015
    by Bobby Borg
      Internet marketing (i.e., social networking, posting videos, getting reviews on blogs) is one of the most convenient and low-cost methods of promotion today, but it’s also a very competitive ...
    Read More
  • Expert Advice: Build Your Brand Identity With a Slogan or Tagline

    Feature Articles, Magazine, Music Industry Tips
    December 31, 2014
    by Bobby Borg
      What do Apple, Ozzy Osbourne and hundreds of other successful companies and brands all have in common? They use brand slogans to build their identity, and now, so can ...
    Read More
← 1 2 3 4

Our Sponsors

Featured Videos

logo

Founded in 1977 on the principle of bridging the gap between “the street and the elite,” Music Connection has grown from a popular print publication into a spectrum of products and services that address the wants and needs of musicians, the music tech community and industry support services.

  • 3441 Ocean View Blvd.
    Glendale, CA 91208
  • 818-995-0101
  • contactmc@musicconnection.com

Latest Posts

  • Studio Mix May 2026: David Guetta, Tenroc, Flore Laurentienne, and More

    Latest, Magazine, Studio Mix
    May 15, 2026
  • Ten of the Best Phil Collins Songs

    Latest, MC Lists
    May 15, 2026
  • Ashnikko at Shrine Exposition Hall, Los Angeles, CA

    Latest, Live Reviews, Magazine, Reviews
    May 15, 2026
  • Ear Candy: Live Versions to Change Your Life

    Latest, Playlists
    May 15, 2026

Find us on Facebook

  • Magazine
  • Store
  • Music News
  • Reviews
  • Advertise With Us
  • About Us
  • Contact Us
  • Terms
  • Privacy
© Copyright Music Connection, Inc.. All rights reserved.