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Music Connection Magazine

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Home›Author: Bobby Borg (Page 3)

Author: Bobby Borg

Bobby Borg

Bobby Borg is the author of Music Marketing for The DIY Musician and Business Basics For Musicians, both in their Second Editions (2020). You can purchase Bobby Borg’s books and also sign up for his weekly free blog “Borg’s Blog” by visiting bobbyborg.com.

  • Producer Deals: Everything an Artist Needs To Know

    Feature Articles, Latest, Magazine, Music Industry Tips
    February 1, 2016
    by Bobby Borg
    While the proliferation of home recording tools has enabled many talented artists/producers to record quality masters right out of their own bedrooms, there are still just as many talented songwriters/performers ...
    Read More
  • Tip Jar: Maximize Your Radio Promotion

    Feature Articles, Magazine, Music Industry Tips
    October 4, 2015
    by Bobby Borg
      Radio Promotion is the process of soliciting your music to radio stations to get airplay, to build professional relationships and to make fans. College radio stations, commercial specialty shows ...
    Read More
  • Expert Advice: Get the Most Out of Music Business Blogs

    Magazine, Music Industry Tips
    August 11, 2015
    by Bobby Borg
    You surf the web from one music business blog to the next, scrolling through a variety of tips and articles. But just how productive are you being? Find out by ...
    Read More
  • Expert Advice: Get the Most Out of Music Business Blogs

    Magazine, Music Industry Tips
    August 3, 2015
    by Bobby Borg
    You surf the web from one music business blog to the next, scrolling through a variety of tips and articles. But just how productive are you being? Find out by ...
    Read More
  • Tip Jar: Here Are Your Management Options...

    Feature Articles, Magazine, Music Industry Tips
    June 3, 2015
    by Bobby Borg
    While personal managers are at the top of most developing artists’ minds, hiring one might be a long ways off until you generate some career traction. This is what makes ...
    Read More
  • Tip Jar: 6 Strategies to a More Balanced Promotional Campaign

    Magazine, Music Industry Tips
    March 20, 2015
    by Bobby Borg
      Internet marketing (i.e., social networking, posting videos, getting reviews on blogs) is one of the most convenient and low-cost methods of promotion today, but it’s also a very competitive ...
    Read More
  • Expert Advice: Build Your Brand Identity With a Slogan or Tagline

    Feature Articles, Magazine, Music Industry Tips
    December 31, 2014
    by Bobby Borg
      What do Apple, Ozzy Osbourne and hundreds of other successful companies and brands all have in common? They use brand slogans to build their identity, and now, so can ...
    Read More
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