ARTIST: Eva Misle
GENRE: Pop
LISTEN: EvaMusicOfficial.com
Eva Misle reached No. 8 on the Billboard Club Play Chart in 2011 and has since been invited to perform as support for Nas and Alicia Keys. She recently worked with Tyga, J.R. Rotem, Poo Bear, KISS FM’s Jingle Ball, Nick Cannon’s 2015 Celebrity High Magazine Tour and Nigel Barker. She currently lives in Los Angeles.
What promotional tool has worked best for you?
I think owning a strong brand is very important. People need to associate your music with a style and a look, which is why Instagram has been so pivotal to my career.
Where do you post new music? YT? SC? Spotify? FB? iTunes?
I still love to premiere music on magazines and blogs and other media platforms outside of social. Again, it all comes down to collaboration. If I can work well with a blogger who has a great following, that’s what I prefer!
What is the most important career choice you’ve made to date?
I would say focusing my energy on collaborations and re-branding my brand image. I was doing more EDM and dance music for a while and now we’re focusing more on mainstream pop because, well, it’s what I love. It’s my style and who I am as an artist.
How do you make the most of the post-release?
Find creative ways to continue promoting your song, such as working with other influencers, make little videos or clips playing the song in the background, and organizing some kind of giveaway related to the music to get fans engaged. Constant content is necessary.
Finally, if you have ONE statement to lend other musicians about what you’ve learned thus far in your career to keep organized in today’s age of digital confusion, what would it be?
There will always be a lot of clutter out there with the Internet. I believe in staying true to yourself rather than following exact trends of others. By sticking to what you believe is best, you can create your own trends and break through the clutter and confusion. •
