ARTIST: Ionie
GENRE: Indie
LISTEN: IonieMusic.com
Ionie moved to New York at 17 to study music at NYU. Her debut album (April 2015) explores her struggle with love, identity, time and transformation through an intimate collection of original songs. She currently resides in Los Angeles.
Which social media platform (or real life platforms) give you the best results in regards to interacting with fans and for an upcoming release…
I think you gotta know your audience. All the tweens are on Insta, but people of my generation are still using Facebook. But the resounding verdict is that things are moving over to Instagram. I’ve never touched Snapchat and never will, but I do use stories and think advertising is starting to utilize stories more and more.
And where do you post new music? YT? SC? Spotify? FB? iTunes?
When I post new music, it goes everywhere. Everyone has their preferred way of consuming media, so you have to cater to that and facilitate people finding your music, not just the iTunes users.
Where should people drive traffic?
To your website. You want as much content on your site so people hang out on it and purchase merch or music. That’s the whole point, right?
How do you make the most of the post-release?
Post follow-ups, keep talking about it, keep sending out links. Audiences like to be a part of getting you heard, seeing you succeed, so I think sharing your success is welcome.
If you have ONE statement to lend about what you’ve learned thus far to keep organized in today’s age of digital confusion, what would it be?
Put your phone on airplane mode at night. Also, Wunderlist is my fave ToDo list app; it dings when you finish a task.
