ARTIST: No No Yeah Okay
GENRE: Electronic
LISTEN: NoNoYeahOkay.com
No No Yeah Okay (NNYO) blends a variety of different musical backgrounds, including electronic, hip-hop and punk. Led vocally by Colin Plant, the production of Mark Gage and the punk musical stylings of Christopher Quasius (guitar) and Joshua Paynter (bass), NNYO’s melodies are smooth, with interjections of sharp synths and deep bass.
Which social media platform (or real-life platforms) have proven to give you the best results in regard to interacting with fans as you prepare for an upcoming release?
We want to first physically meet as many people as we can. We want them to want to tell their friends about the experience they had at our show and with meeting us in person. Where social media becomes really useful for us is to then equip our fans with materials to share us with their networks. We believe strongly that relationships and fan bases grow through investing time with them, not by simply trying to achieve reach through fleeting social posts.
Where do you post new music? YT? SC? Spotify? FB? iTunes?
When we were first beginning No No Yeah Okay, we relied heavily on the inexpensive/free channels to post our music (SoundCloud and YouTube). Now that we have established a fan base, we focus our distribution through online music stores (Apple Music, Google Play, Spotify).
How do you make the most of the post-release?
Follow up with the people and publications that are sharing your music. Thank them. Return the favor and send your audience to their sites. Releasing work is exciting and you definitely want to talk about it. Just understand that there is a fine line between relentlessly badgering your fans with the same news over and over again versus providing the repetition your fans need to become aware of your new work.
What do you think is most important (in both the digital and non-digital world), to do after a new track is put out?
Do shows. Shows. Shows.
Finally, if you have ONE soundbite to lend other musicians about what you’ve learned thus far in your career to keep organized in today’s age of digital confusion, what would it be?
The Internet is an amazing tool for gaining reach and staying in contact with your fans. However, the Internet does not replace the experience of putting yourself out in front of real people. Think of social media as an extension of your human interactions… Not unlike how you would use social media to stay in contact with a close friend. •
