Self-Promotion

Self-Promotion: 7 Artists Share Strategies, Hacks, Tips and Advice

SloShudderARTIST:  Slow Shudder
GENRE: Producer/DJ/Singer-Songwriter
LISTEN: SlowShudder.com

Slow Shudder, real name Amanda Mayo, is a producer, DJ, vocalist and songwriter born in Miami and currently residing in Los Angeles. Since May 2016, she’s released a versatile selection of tracks that sit at the cross section of alternative pop, indie dance and forward-thinking electronic music.

Which social media platforms (or real-life platforms) have proven to give you the best results in regard to interacting with fans.
My best fan interactions have definitely happened in person at my live sets or DJ gigs. Meeting and hanging out with people in the crowd after I perform is by far my favorite way to connect with anyone who digs my work. I don’t want to be that distant, aloof artist that people just watch from afar!

And where do you post new music? YT? SC? Spotify? FB? iTunes?
My most recent releases have come out on labels that distribute on all major music platforms, with a focus on directing audiences to royalty-generating streaming sites like Spotify, Apple Music, and YouTube. When I’ve self-released tracks, I’ve distributed via Record Union, Distrokid, or Stem to have the tracks available through all major music distributors and also posted directly on Soundcloud.

If you had ONE statement to make about what you’ve learned thus far to keep organized in today’s age of digital confusion, what would it be?
Everything changes constantly. The way I share music and connect with audiences today is already quite different from what I did when I released my debut single in mid-2016. I’ve learned that, in order to stay connected, you have to pay close attention and adapt to how music and social landscapes change.

Draw your own conclusions about self-promotion, but it seems like those music-makers who have found the most success simply do what they feel most comfortable doing, not necessarily what the “best move” might be. After all, if we’re not having fun marketing ourselves, it can feel like a fairly vain and mundane existence.

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