Frontiers Music Srl has officially welcomed guitarist, singer, and songwriter Jared James Nichols to its roster. Known for his soulful vocals, raw stage energy, and fiery guitar work, Nichols has steadily built a reputation as one of the most exciting new voices in rock.
A statement from the company discloses that they are “proud to announce the signing of acclaimed singer, songwriter, and guitarist JARED JAMES NICHOLS,” noting his high-voltage sound and growing influence in the rock world.
Currently touring across the U.S. with the legendary Michael Schenker Group, Nichols will soon take his “Blues Power” overseas for a run of EU and U.K. dates this November and December. Meanwhile, work is already underway on his fourth album, which he describes as his most defining yet.
A statement from Nichols shares his enthusiasm: “I am absolutely thrilled to announce my signing to Frontiers. I am ready to break through to the next level with new music and this epic partnership. They have built a crew of seasoned and forward-thinking industry pros that understand rock n’ roll. The sky is the limit with the stellar, passionate, and badass team at Frontiers. TURN IT UP, BLUES POWER!”
Mario de Riso, A&R and Business Affairs VP at Frontiers, echoed that excitement. A statement from him explains: “I’m delighted to have worked on bringing JARED JAMES NICHOLS into the label. His vision and talent make this collaboration a perfect fit, and I look forward to what’s ahead.”
Nichols’ career is marked by both acclaim and resilience. Armed with his signature Gibson Les Paul and an unrelenting stage presence, he has been celebrated by American Songwriter, Guitar World, and Relix, and was named one of just four Global Brand Ambassadors by Gibson Guitars—an honor that underscores his stature in today’s rock landscape.
Yet the road hasn’t always been easy. From cancelled tours and collapsed labels to a freak accident that left him with 20 screws in his arm, Nichols has faced setbacks that might have ended another artist’s career. Instead, he has used each challenge to fuel his momentum. He refers to this next chapter as “JJN Mach II,” inspired by his post-pandemic touring and new home base in Nashville.
With Frontiers Music now in his corner, Nichols is preparing to bring his uncompromising brand of rock ’n’ roll to a broader audience than ever before.
