Book Preview: Selling Music In The New Entertainment Marketplace


By C. Michael Brae (paperback) $18.95

This third edition book is a comprehensive study of the current music industry distribution system. It is a complete guide to the new music distribution and music business process along with insightful strategies for marketing, promotional campaigns, radio and retail strategies, marketing through cutting-edge web-technology and how to incorporate into retail distribution networks supporting Soundscan capabilities are explored.