SoundExchange Creator-Focused 'Breakthrough Beats' Spotlights Armani White and More

SoundExchange is expanding its support for creators with the latest volume of Breakthrough Beats. An ongoing initiative promoting up-and-coming creators across various musical genres, Breakthrough Beats amplifies the work of talented artists as they gain popularity through events and digital content, including promotion across SoundExchange channels.

“While making music has never been as accessible as it is today, breaking through the noise poses a real challenge for some of today’s most talented creators,” said Michael Huppe, President and CEO of SoundExchange. “We are proud of the work already underway to make a difference in the lives of these hard-working creators and are excited to spotlight a new generation of artists with our Breakthrough Beats program.”

Breakthrough Beats Volume III launches today (February 1, 2023) with Philadelphia-based rapper Armani White. His 2022 single “Billie Eilish” peaked at No. 58 on the Billboard Hot 100, and he recently released a video for his single “GOAT,” which features a cameo by boxer Floyd Mayweather, who coached White for the clip’s boxing training scenes.

“I’m from Philly. I make what I like to call ‘happy hood music.’ But being featured as a SoundExchange Breakthrough Beats creator exposes me to a whole different audience of other artists, producers, and labels. I want people to be able to look back and say, ‘Damn, I remember when he was featured as a Breakthrough Beats artist and now he’s got the No. 1 song in the world.’”

For the latest installments of these creator-focused initiatives, visit: SoundExchange.com/creator-hub.