Date Signed: May 2024
Label: Provident Entertainment/Sony Music
Type of Music: Pop-Soul
Booking: madwatproductions@gmail.com
Publicity: christina.kotsamanidis@themusespr.com
A&R: Josh Schiffman
Legal: Mark H. Maxwell
Web: instagram.com/madison_watkins
For Madison Watkins, music has always been about connection— whether it's on a stage, across a church pew, or through a screen. That unwavering sense of purpose has taken her from talent shows in her native Arkansas to the national stage as an American Idol finalist, though viral TikTok campaigns (we’re talking billions of views), and now, to an exciting new chapter with Provident Entertainment/Sony Music.
Watkins recently signed with the label after relocating from Los Angeles to Nashville—a move that, while unexpected for some, was a long time coming for her. “After living in L.A. for eight years, I knew there was something pulling on me,” she says. “I wanted to sing songs about my faith and really impact the world with my music.”
She was introduced to A&R rep Josh Schifmann through a friend. “We hit it off immediately,” Watkins recalls. “I told him my vision, and he said his team was looking for someone exactly like me. The rest was history.”
Watkins’ debut singles for the label, “Goodbye,” “Spin,” and “You Won’t,” mark her first official entries into the faith-based music space. Written and recorded between L.A. and Nashville, the tracks carry her signature soulful vocals, now paired with a deeper lyrical focus. “These songs represent a part of me I haven’t shared before,” she explains. “They’re honest, personal, and grounded in who I am now.”
She describes her sound as evolved—still soulful, but richer in emotion and meaning. “There’s a depth to the music that I love,” she says. That depth has been shaped by her own life experiences, the people around her, and a desire to make music that does more than entertain—it uplifts.
For Watkins, the most meaningful moments come from the people who listen. “When kids or parents come up to me and tell me how my music has impacted them, it means everything,” she says, “that’s the part of this I hold onto most.”
With a new EP arriving May 16th and a full-length album slated for fall, 2025 is shaping up to be a defining year for the artist. And for those hoping to follow a similar path, she offers this: “There’s only one you. Don’t give up. Keep growing.”
