Rock in Rio has announced a sponsorship agreement with Mercedes-Benz to serve as official sponsor for the upcoming Rock in Rio USA music festival taking place May 8-9 and May 15-16 in Las Vegas. The agreement includes Mercedes-Benz having naming rights of the Sunset Stage that will be named Mercedes-Benz Evolution Stage.
The Rock in Rio partnership represents a natural build on the luxury brand’s involvement in producing consumer-facing music events, which began with last year’s multi-city Mercedes-Benz Evolution Tour. This year, Mercedes-Benz will further present consumers with experiences that showcase the evolution of the brand and tap into key consumer passion points.
“We are excited to continue our support of both up-and-coming and established talent in the music industry through the sponsorship of Rock in Rio,” said Drew Slaven, Vice President of Marketing at Mercedes-Benz USA. “Rock in Rio prides itself in delivering an unparalleled consumer experience, while appealing to a wide and diverse demographic. These key attributes are important as we continue to evolve and enhance the Mercedes-Benz music platform in the U.S.”
“We’re very excited to have such a premium brand as Mercedes-Benz sponsoring Rock in Rio. Over the past 30 years we’ve developed a very successful model that delivers a strong communication platform for brands,” states Roberto Medina, President and Founder of Rock in Rio. “What better way to kick-off the first U.S. edition of Rock in Rio than to align with a top luxury brand such as Mercedes-Benz."
Rock in Rio also announced Big Sean and Smallpools being added to the lineup.
For the first weekend of May 8-9, dedicated to rock music, performances will feature No Doubt, Metallica, Linkin Park, Maná, the Pretty Reckless, and Hollywood Undead on the Main Stage. Sunset Stage performers for the first weekend include Foster the People, Deftones, Sepultura (featuring Steve Vai), Gary Clark Jr, Bleachers, Coheed and Cambria, Saints of Valory, Smallpools and Of Mice & Men.
The second weekend, May 15-16, will feature a pop-centric lineup with the Main Stage welcoming Taylor Swift, Bruno Mars, Ed Sheeran, Sam Smith, Echosmith, Empire of the Sun and Ivete Sangalo. The Sunset Stage lineup for the second weekend includes Jessie J, John Legend, Charli XCX, Joss Stone, Tove Lo, Magic, James Bay, Mikky Ekko and Big Sean.
For more information, visit RockinRio.com.