It Started with Sports: Evolving from a sports social network app that was the first of its kind to connect and engage with like-minded fans during live games, MySeat is a revolutionary, fast-growing platform that invites artists to create and cultivate engaging fan experiences and generate multiple revenue streams via personalized mobile apps. The original concept came to co-creator Steve Shelton, a Goldman Sachs executive, when he was at a Boston Bruins game with his son, who mused, “Wouldn’t it be fun to know where my friends are sitting and be able to interact with them during the game?” Joining forces with his friend, mobile and wireless tech entrepreneur Normand Pigeon, they developed a fan driven, white labeled platform to help sports teams deploy their own fan engagement app. When Shelton learned that only five percent of the revenues generated by Whitney Houston went directly to the late singer, the cofounders quickly expanded the concept to empower artists to build, own, and monetize superfans through personalized apps. The real shift began when Shelton and Pigeon realized there was an enormous untapped market of 50 million content creators seeking their own platform—one that gave them full ownership of their audience and data, freeing them from reliance on third-party social media platforms and marketplaces. It quickly expanded into a full-fledged fan engagement and e-commerce framework to help artists and creators generate more money selling direct-to-fan with their own white-label official app, unlocking multiple revenue streams and data ownership, with powerful analytics and global reach with push notifications and messaging.
Owning Your Audience: What the partners call their “full-blast pivot” towards music and other content creators beyond the sports world happened in 2018, when they found that the music industry execs were much more encouraging of their vision than those they had worked with in the sports realm. They signed their first artist, rapper G Herbo, just before the pandemic hit and were encouraged when he started to blow up during lockdown, engaging his 6 million Instagram followers with a livestream performance and pre-releasing a deluxe version of his PTSD album exclusively on his dedicated MySeat-powered app. G Herbo continues to use it to cultivate one-of-a-kind unforgettable moments, exclusive offers, and experiences for loyal fans.
Features: Creators with over one million followers on social media get access to MySeat’s full-suite/full-service multimedia fan-engagement platform (multi-level revenue opportunities with rev share model). Shelton and Pigeon hope to significantly grow this segment of creators over the next two years. For artists and content creators with smaller followings, they offer a SaaS (Software as a Service) model, where the talent pays a monthly fee and keeps all revenues they make on their app/platform. Artists can sell subscriptions which offer exclusive content (music, concerts, livestreams), advanced access to merch, direct messaging, members-only chat, VIP experiences, and special discounts. In addition to exclusive music, artists can allow their fans to listen to their entire music catalogue and give subscribers access to new tracks before anyone else. Besides posting concert dates, artists can sell tickets to new types of events available exclusively through their own platform (meet and greets, virtual shows, listening parties, livestreams). They also get a comprehensive breakdown of downloads, signups, and active users.
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