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National Independent Venue Association Announces Partnership with r.Cup to Reduce Single-Use Plastic Cup Usage

The National Independent Venue Association (NIVA), which did so much to keep independent music venues in business during the pandemic lockdowns, has announced a partnership with r.Cup, a sustainable platform providing reusable cups to eliminate single-use plastic. “NIVA is uniquely positioned to encourage our members to adopt sustainable practices, in particular to reduce single-use plastics through this innovative program,” said Cody Cowan, Chief Operating Officer. “Not only does this program align with our green initiatives, it helps raise funds for our organization so we can continue our work supporting independent music and comedy venues in communities across America.” Contact [email protected] for more info.