Eventide's UltraReverbTM plug-in features 9 Reverbs including Ambience, Rooms, Plates, Halls, Chambers derived from the H8000 Ultra-Harmonizer® but also adds compression (with side-chain input), four independent equalizer sections, Lo-fi bit-rate reduction, reverb modulation control and delay sections to make a very comprehensive reverb/ambience/special effect design system. UltraReverb is compatible with AU, VST, or AAX64 for Mac or Windows and is packed with over 300 very useable presets to get you going.
I've been working on a Pop music mix project and I used UltraReverb to develop signature vocal and drum reverb sounds unique to this artist and project. I like that UltraReverb starts with great sounding reverb algorithms, that tweaking them into perfection is easy. Plus having a compressor available right in the chain is big for me nowadays.
UltraReverb sells for $199 (download).
Barry Rudolph is a recording engineer/mixer who has worked on over 30 gold and platinum records. He has recorded and/or mixed Lynyrd Skynyrd, Hall & Oates, Pat Benatar, Rod Stewart, the Corrs, and more. Barry has his own futuristic music mixing facility and loves teaching audio engineering at Musician’s Institute, Hollywood, CA. He is a lifetime Grammy-voting member of NARAS and a contributing editor for Mix Magazine. http://barryrudolph.com