SHOWX—the free app empowering independent musicians to develop their careers and meet the current challenges of the music business—has announced the rollout of the SHOWX ticketing platform, a new innovation that aims to upend concert promotion and sales by giving artists direct control over ticketing. With SHOWX, touring artists sell tickets directly to fans, granting artists access to fan’s email data and strengthening their relationship with their most ardent supporters.
In an era where so much is out of a musician’s control—DSP playlisting, breaking through with the press, hitting it big with a viral TikTok hit, securing the opening slot for an established artist—SHOWX’s platform is a boon to the musician middle class. Developed by independent musicians, SHOWX is an artist-empowerment tool that is a solution to an archaic system. SHOWX envisions a touring infrastructure that’s more transparent and equitable to all sides, improving the touring experience for artists, venues, agents and fans.
By ceding ticketing to venues and promoters, artists give up control and access to one of the most valuable resources a developing act can have: the information of their fans. And that information is more important than ever, since most working musicians make a majority of their money from touring rather than recording. In order to develop new markets and keep fans engaged, artists need to cultivate a direct line to their audience both online and off.
The SHOWX ticketing platform gives touring musicians the data they need to confidently and strategically expand into new markets and helps venues connect with artists best suited to their capacities. In addition to booking the venue in advance as it is traditionally done, musicians can set a date and city for each performance without a venue listed. SHOWX provides the musician a link to sell tickets to each performance, which can be easily shared on social media and through email. As fans buy tickets, venues receive alerts of the ticket counts and determine whether they want to book that date or not, reducing venue risk — no need to put guarantee dollars in escrow.
By providing a ticketing platform that is convenient and intuitive for artists, established venues, and unconventional event spaces alike, SHOWX is unlike any other platform, at once more efficient than the status quo while improving the odds of success for artists and venues alike.
The ticketing platform is just one aspect of SHOWX’s “business-in-a-box” concept. SHOWX gives musicians the tools they need to succeed in promotion, whether it’s by providing a chance to network and build through SHOWX’s professional musician social media platform, accessing a database of venue contacts, aiding in the creation of content for social media, or selling merchandise.
Says SHOWX founder Lincoln Foley Schofield: “Musicians controlling ticketing and owning the data of their fans is about more than a business opportunity. It’s the right thing to do. Sustainable careers are built on the relationship artists have with their fans, and our goal is to use technology to remove all barriers to this relationship.”
Apple App Store: SHOWX on the App Store