Royalty Exchange

Royalty Exchange Offering Advances to YouTube Creators

Royalty Exchange, the platform for buying and selling royalties, continues its mission to financially empower all creatives by its expanding funding opportunities to YouTube creators.

Through this new program, YouTube creators can now receive funding against their future video advertising income from Royalty Exchange’s network of over 27,000 investor members. Creators have complete control over how much they request and exactly how much they’ll repay in return.

Here’s how it works:

  • YouTubers can submit a minimum funding request on Royalty Exchange. From there, they also choose the maximum they’d repay and what percentage of their monthly revenue will go towards repayment.
  • Investors on Royalty Exchange bid for the chance to fund the request, knowing upfront the exact return on their investment.
  • Bidding is in an auction format, so the more bids generated, the greater the amount the Youtube creator will receive. But the investor will only collect the amount listed upfront, no more.
  • The winning investor collects a percentage of the creator’s YouTube revenue until they reach the amount listed, at which point all revenue reverts back to the creator.

Earlier this year, Royalty Exchange launched a similar program for independent music artists which has been so successful, and is now expanding it to YouTube creators.

The first YouTuber to take advantage of the program is CJ So Cool. His popular prank and viewer-reaction videos have amassed over 8.4 million subscribers and 18.8 million monthly views.

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