Propeller, the social impact and digital marketing platform that specializes in partnering nonprofits with artists, festivals, venues, and music lovers, has announced a partnership with critically acclaimed Vermont singer and songwriter Noah Kahan and his new mental health initiative, The Busyhead Project. Fans can visit Propeller to take action to win a VIP trip to Austin to meet Noah Kahan at ACL, merch bundles and more. Sharing its name with his 2019 debut album, The Busyhead Project will join forces with a handful of national and local organizations to increase mental health awareness, amplify discussion, and democratize resources. Its first goal will be to raise “$1 million for mental health” with Noah donating a portion of every ticket sold on the upcoming summer leg of his “Stick Season Tour”. Impressively, over $325,000 has already been raised for The Busyhead Project.
The Busyhead Project will direct donations and actions to benefit organizations Bring Change to Mind, Jack.org, Oasis Center, Project Venture, Rural Behavioral Health Institute, and Upper Valley Haven. These partners were selected by Noah for their commitment to mental health awareness, with an emphasis on local impact by providing access to resources.
On the road, The Busyhead Project will also spotlight local organizations who have positively impacted their individual communities at each show, making a donation and providing a space at the venue for the respective organization.
LEARN MORE ABOUT THE BUSYHEAD PROJECT HERE
By pairing non-profit organizations with artists, festivals and events, Propeller creates marketing campaigns that incentivize activism by rewarding cause-related actions with free concert tickets, exclusive experiences, access to fans’ favorite musicians, and more.
The company has 1.5 million registered users, raised $6 million dollars, has 8.5 million actions, and scored some of its biggest artist tour partnerships to date. Lizzo’s Juneteenth giveback saw her fans take over 100,000 actions on behalf of Planned Parenthood and Black-led grassroots organizations while raising nearly $125,000, and nearly 40,000 of Justin Bieber’s fans took over 200,000 actions in support of his Generosity Fund, NRDC Climate Action, voter actions, and more. Tenacious D’s Voter Registration Campaign mobilized over 40,000 fans to take over 125,000 actions to get out the vote before the November 2022 midterm elections, while Aly & AJ raised over $100,000 for The Trevor Project and To Write Love On Her Arms during their spring headline tour.
Propeller also launched a major partnership with Red Rocks for the 2022 and 2023 seasons, with the platform on-site at every show, and offering all performing artists the opportunity to select a non-profit to encourage their fans to support. Attendees take action with the chance to win meet-and-greets, upgraded tickets, side-stage viewing, and access to on-site afterparties with the performers, and the efforts generated almost 300,000 actions and raised nearly $250,000 to date.
Propeller is also at the forefront of music festivals this year, featuring activations at fests including Bonnaroo, Outside Lands, Desert Daze and Welcome to Rockville. Offering a wide-range of causes artists can support, from Save The Music to Human Rights Campaign to Noise for Now, Propeller ethically shares campaign and engagement data with its partners, resulting in a deep level of fan engagement with both the artists and the issues they support.•