Pocket.watch and Universal Music Group Partner to Release Family Creator Catalog

Pocket.watch, the leading kids and family creator content and IP company, and Universal Music Group (UMG), the world leader in music-based entertainment, announced today that they have partnered to release the content studio’s robust catalog of music to digital service providers worldwide. Tracks featured in YouTube videos, as well as in pocket.watch original series airing on platforms such as Roku and Hulu, will now be available to stream and download for the first time. The collaboration will also create a path for pocket.watch kids and family creators to release new original tracks in the coming months.

Pocket.watch’s roster of 45 kids and family creators with a combined over 750 million subscribers will have the opportunity to distribute existing songs and create new music with UMG. The initial catalog release will include music from a selection of pocket.watch creators, including songs from the Emmy-nominated pocket.watchpreschool series “Ryan’s Mystery Playdate,” starring Ryan of the Ryan’s World YouTube channel and which appeared for five seasons on Nickelodeon. Love, Diana starring Kids Diana Show, the most-followed kid on YouTube who's music videos have garnered billions of views, is also featured in the release with multiple songs, including Play It Be It (98 million views) and Play It Be It-Halloween (100 million views).

“We know that music is a huge part of kids' lives, and this mutually beneficial partnership provides a path for our expansive library of kids and family songs to reach beyond their appearance within YouTube videos,” said Albie Hecht, Chief Content Officer, Pocket.watch. “We’re proud to partner with Universal Music Group as they further expand their investment in the kids music space.” 

For more information about the pocket.watch roster of franchises and creators and its premium slate of content, visit pocket.watch, or check out @pocketwatchHQ on Instagram, /PocketwatchHQ on Facebook, @pocketwatchhq on TikTok @pocketwatchhq, and pocketwatch-studios on LinkedIn.