GRAMMY-Award-winning superstar Pitbull has announced his partnership with specialty music finance firm Sound Royalties and its founder Alex Heiche to bring attention to the groundbreaking approach they take to providing creative-friendly funding options that don’t require music professionals to sell away the rights to their works and catalogs.
Sound Royalties provides financing to artists for personal and professional projects. It does that by advancing performance royalties paid through labels, Sound Exchange, as well as songwriter royalties paid through music publishers and PROs, and music streaming royalties.
“Musicians need to know it is possible to get their music to fans without giving up ownership,” said Pitbull. “Alex and his team have developed an innovative solution that empowers artists to have more control in their careers by providing customized funding solutions without sacrificing their copyrights. I believe that long-term success is as much about the business as it is about the music, so partnering with Sound Royalties in their mission is a natural.”
Sound Royalties offers additional services to music artists, including tracking and securing a wide variety of royalty streams across the globe. The company strives to become a resource for emerging artists who build their brands via social media channels and, poised for mainstream success, find themselves faced with options that frequently involve sacrificing their freedom and leverage in order to continue pursuing their dreams at the highest levels.
Since its founding in 2014, Sound Royalties has proudly completed projects with The Black Crowes’ founding member Rich Robinson, famed rapper Lil Wayne, and other artists who have experienced the impact of relinquishing control of their music.
“Recognition from a renowned artist such as Pitbull means so much to me on both a personal and professional level,” said Heiche. “I got into this business and founded Sound Royalties with the mission of creating better funding options for musicians to enhance their career, rather than siphon away their rights.”
Heiche continued: “In addition to his remarkable talent, I’ve always admired Pitbull’s similar commitment to helping fellow creatives grow and succeed. We are thrilled to be partnered with Pitbull and appreciate his recognition of the value we bring to the music industry.”
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