Pandora, the Internet radio service, announced it is removing the 40-hour-per-month limit on free mobile listening. “We’re pleased to maximize free listening for everyone on Pandora,” said Tim Westergren, Pandora’s founder. “The more than 70 million listeners that tune in every month will now have more time to hear the music they love, and thousands of working artists will reach more fans.”
Pandora is available through more than 1,000 consumer electronic devices and will be installed in approximately one-third of all new cars sold in the United States in 2013. The company is able to make this change thanks to the progress of its mobile advertising. According to eMarketer, Pandora is now the third largest generator of mobile ad revenue, behind only Google and Facebook.