Calgary-based Ember Atom has a gift for up-energy, critical-mass, mainly synth-driven pop-rock that’s dead-on for alt-rock radio. Yes, “The Rip” is vocally overheated and grew tiresome for us due to a hook that doesn’t sustain. But “The Bright Lights” and especially the dynamic “What You Came For” have commercial potential. The former is propelled by big, buoyant drum beats, a “horn” section, and moderately fx’d vocals that breathe plenty of pop-rock vitality. The latter song, with its echoing, oh-oh-oh-so catchy call-and-response hook, is a potential hit and could complement a film or TV party scene. We especially admire how the fx’d vocals are skillfully mixed to both fit in and rise above the sonic slaw.
Seeking: Publicity, Film/TV, Label, Distrib.
Style: Indie Rock, Alt-Pop
Ember Atom - "What You Came For"