New Gear Review: Joey Sturgis Tones Transify

The Transify plug-in (available in AAX64, AU, RTAS, VST) is a multi-band transient modifier that allows separate adjustment of the attack and sustain components of complex sound using four, overlapping frequency band sections. The four bands are Bass, Low Mid, Mid, and Treble. In addition, each band has a Cut-Off control that sets the amount of that band’s processing effect on the adjacent section(s). Besides the individual section bypass buttons, there is a Clip button that seems to put that section just “a little over the top” in an aggressive way.

I found Transify to get more punch out of a stereo drum loop. But I was able to increase the attack of the low and high frequencies of the kit creating a “taller” drum sound.

I obtained more of the room’s sound and overhead “air” out of the loop by increasing the Sustain control in the Treble section. Using the Bass section, I increased the attack of the kick drum somewhat and also, using the Low Mid section, increased the attack of the snare frequencies, but did not apply as much Sustain.

With separate Input and Output faders and a polarity flip for the output path, Transify is a wonderful and simple mixing tool and I look forward to more from Joey’s JST; it sells for $65.


Barry Rudolph is a recording engineer/mixer who has worked on over 30 gold and platinum records. He has recorded and/or mixed Lynyrd Skynyrd, Hall & Oates, Pat Benatar, Rod Stewart, the Corrs and more. Barry has his own futuristic music mixing facility and loves teaching audio engineering at Musician’s Institute, Hollywood, CA. He is a lifetime Grammy-voting member of NARAS and a contributing editor for Mix Magazine. barryrudolph.com