MyMy Music, an app for fans of independent hip hop music, has announced the release of their Rapid Artist Qualification System (R.A.Q.S.), an analytics engine designed to identify emerging talent for record label executives using a blind judging system that crowdsources listener opinion.
RAQS allows MyMy to obtain consumer opinion and qualify talent in minutes. The solution has been designed in a way that is free of bias and cannot be gamed, removing traditional issues seen in metrics like social media reach and play counts.
The tool is designed to help A&R reps at record labels use the app’s tech to efficiently identify emerging talent, and then gauge audience opinion from the app’s growing user base. Label execs get listener stats, audience locations and demographics in less than a week.
MyMy Music is currently available as a free download for both Android and Apple, and can also be accessed on the desktop through MyMy’s website.
In 2017, MyMy Music launched its first genre-specific product, MyMy Hip Hop, created to make music discovery more focused and entertaining. The app uses a proprietary process called “blind judging” as part of the streaming process.
Company CEO Shawn Pouliotte explains that the app’s blind judging feature randomly cues tracks for listeners without providing any information about the artist, such as name, hometown, cover art or affiliations. Tracks are therefore judged solely on the merit of the music. Individual artist promotion is based on crowd-sourced judging where favorably-rated songs are playlisted, instantly building credibility for the artist from MyMy’s listener pool of registered users.