Mixed Notes: November 2020

Bridgers Announces Saddest Factory Label

Phoebe Bridgers recently announced her new record label, Saddest Factory, in partnership with Dead Oceans. Bridgers has been pitching artists to Dead Oceans for years and finally decided to ask for her own label after they signed recent MC cover band Bright Eyes in February. Sad- dest Factory will provide a home to Bridgers’ own signings. “It’s always been a dream of mine to have a label, because I’m also such a music fan,” says Bridgers. “The vision of the label is simple: good songs, regardless of genre.”

Gibson and Quayle Reach Out to Students with the Power of Music

Gibson Gives, the charitable arm of Gibson Guitars, recently partnered with country music artist Stephanie Quayle to provide students at Gallatin High School in Bozeman, MT with 24 hand-crafted, high quality acoustic guitars. “Music is such a powerful influence in all of our lives and learning music has such great benefits to brain development,” said Erica Schnee, Principal of Gallatin High. “We are so appreciative of Gibson’s generous donations.” Quayle, a Bozeman native, added, “Amidst such unprecedented times, one thing I am sure of is the healing power of music.”

Monae and #Wondalunch Give Back to L.A.

Janelle Monáeand Wondaland Arts Society held a contact-free drive-through food distribution recently in Los Angeles at Dymally High School. The team and partners worked hard to distribute 1,000 grocery boxes, baby supplies and books to the community. Several volunteers helped pass out goods and fresh produce, while a DJ took to the stand to provide fresh tunes for the crowd.

Post Malone Dominates the Billboard Awards

Post Malone took home nine Billboard Music Awards after being nominated for 16 at the award show that took place with very few in attendance on Oct. 15. Most notably, Malone beat out superstar Billie Eilish for Best Artist. He also won Top Rap Artist, Top Male Artist and Top Rap Album. “I'm honestly blown away by the love everyone's shown me,” Malone said. “It's kind of a big deal to me and everybody involved because we work our asses off.”

BTS Breaks Livestream World Records

BTS put on a massive production with their virtual concert “MAP OF THE SOUL ON:E” on Oct. 10 and 11 across four large stages, giving livestream viewers a sense of scale, as if they were in four different venues. The concert incorporated technological features such as AR, XR and 4K/HD, and provided fans with “multi-view live streaming” that displayed six multi-view screens for fans to choose from. In June, the KPOP group broke the Guinness World Record for most viewers for a music concert livestream.

Megan Thee Stallion Announces the Don’t Stop Scholarship

Megan Thee Stallion has partnered with Rap Rotation, Amazon Music’s flagship global hip-hop brand and playlist that highlights the best in hip-hop, to award two $10,000 scholarships to women of color who are pursuing an associate, bachelor’s or post-graduate degree in any field of study. As a current college student herself, Meg says she is passionate about the transformative power of education and remains a strong advocate for women pursuing a college degree.

TikTok Star Jeven Signs to Atlantic

Atlantic Records has partnered with Music The Label to sign rising singer- songwriter and global TikTok sensation, Jeven Reliford. The artist is known for generating nearly 200 million views and building an audience of over 4 million followers in under one year on TikTok, but is gearing up for a new chapter as a musician. “I don’t want to sound like anybody else. I try to make everything my own,” Reliford said in a recent interview. “I’ve been through a lot, but I’m always going to try to make people smile. I give as much as I can.”