Lyte: Ticketing for The Unknown

Lyte—the reservation technology platform reimagining ticketing for artists, fans and live events—is offering a ticketing solution for the unknown.

In an industry that was completely rattled in 2020, Lyte’s technology powers consumer flexibility, while confronting the challenges created by the pandemic in the event ticketing e-commerce experience.

Their mission is to fill every seat with real tickets at fair prices and make the entire experience delightful and simple, here’s how: Lyte allows fans to reserve a spot in advance of an event with a credit card. Through its platform, fans are able hold and secure their spot and are only charged for the ticket once they’ve confirmed they’re able to attend closer to the actual event date.

Despite not knowing when live events will actually return in full, the artists who have already signed on with Lyte have their fans and their credit cards at the ready. Like Album of the Year nominee Jacob Collier -- who announced a 91-date world tour back in September using Lyte’s reservations system.

Lyte’s approach to ticketing and combating the uncertainty of the pandemic was validated when it expanded its Series B funding to $38 million last month, and total funding to date to $53 million.

Lyte has already partnered with 300 major tours and events, including Coachella and Newport Folk Festival, because its risk-free, convenient, flexible and grants them the ability to access demand and plan a tailor-made touring experience.

For more information, visit lyte.com.