In celebration of Burger King’s music partnerships, the fast food chain has partnered with livestream shopping app, NTWRK, to release a groundbreaking collectible that evangelizes the Burger King crown as an object of empowerment, encouraging fans to “Rule Your Beat.”
This limited edition, one-of-a-kind crown was designed and crafted by celebrity jeweler and “Queen of Chain & Metal'' Laurel DeWitt, and was debuted by rising American rapper Latto while she performed “It’s Givin” at the 2022 VMAs Sunday, August 28.
The custom headpiece features a pave crystal Burger King centerpiece and Latto’s 777 logo on the sides with red, green, clear, and topaz crystal embellishments. Laurel DeWitt has worked with A-listers including Lady Gaga, Beyonce, and Cardi B and her brand is known for continuously reimagining the distinction between clothing and accessories. Her collaboration with Burger King reinforces the brand’s message of empowerment and self-expression along with their original motto “Have it Your Way,” which is no longer just an invitation to customize food, but an encouragement to live life, whatever and however that may be.
With the debut of this exceptional design, Burger King and NTWRK celebrated music video royalty at one of the paramount industry events of the year, all while pushing fans and artists alike to be authentically true to themselves. This limited-time opportunity and collaboration are not only for the artists who create music but for those who are inspired by it in their daily lives.
Fans currently have the opportunity to enter a $1 drawing to win the coveted Latto-worn Burger King crown, exclusively via the NTWRK app and the winner will be announced September 16th during a special live shopping episode at 5pm PT/ 8pm ET, on NTWRK.
All proceeds will be donated to the Save The Music Foundation, which partners with school districts and local communities to build sustainable music programs and helps promote and ignite self-expression through music.