KRK has launched its new Kreator Classic, a bracket-style competition for beat makers of all levels, in partnership with BeatStars, the world’s fastest- growing community for music producers. North American-based beat makers have the chance to put their production skills to the ultimate test, going head-to-head through six rounds of competition. Initial entry into the competition is now open on the BeatStars platform through October 22, 2021.
“The new Kreator Classic contest drives home our top priority at KRK and across all Gibson brands, the artist behind the gear,” says Sterling Doak, Director of Marketing at Gibson. “We are honored to provide an opportunity and platform for beat makers to show off their craft while also giving away gear that will help them take their music to the next level.”
“BeatStars works hard to make the music industry more accessible by finding the best opportunities for our community,” says Erin Foster, Senior Marketing Manager at BeatStars. “On behalf of the creators on BeatStars, we are honored to have such legendary brands as KRK and Gibson recognize this mission and challenge our community to develop their sound to further their music careers.”
Competitors can enter the contest through a sign-up form on the BeatStars platform, which will require participants to have a BeatStars account. For those who don’t have an existing profile on the platform, it’s easy (and free) to sign up. During this round of the battle, BeatStars members will vote on the participants’ entries.
After the final entry deadline on October 22, the Top 40 artists will move on to the next round, which puts their beats directly in front of industry professionals from BeatStars and the KRK Kreator Alliance for the first round of voting and eliminations. The head-to-head portion will officially launch, with the top 32 contestants, on KRK Instagram on Tuesday, November 2. During each round of the competition, public voting periods will determine who advances to the next level.
All 40 competitors will walk away with a prize curated specifically for each level of the bracket. The further one makes it in the competition, the greater the prize bundle value will be. One Grand Prize winner will be announced on November 24 and will receive a music production package valued at $7,500. Featured prizes include KRK’s newest products, the S10.4 Subwoofer, CLASSIC 8 Studio Monitors, and KNS 8402 Studio Headphones, and a one-year BeatStars Pro membership, along with gear from some of the industry’s top brands, including Guitar Center, iZotope, Native Instruments, Shure, and Universal Audio. The Grand Prize winner will also receive access to the first-ever KRK Kreativity Bootcamp, where they will have the opportunity to produce tracks alongside industry heavyweights such as DJ Khalil, Amadeus and more at the KRK Studio at Gibson’s headquarters in Nashville.
To check out the creators’ mixes, cast votes for contestants and receive live updates throughout the first-ever Kreator Classic competition, be sure to follow KRK on Instagram @krk.music.