Fender Musical Instruments Corporation has hired Evan Jones as its first Chief Marketing Officer (CMO) to lead global marketing strategies and initiatives. Jones is tasked with building deeper consumer connections with Fender and its portfolio of brands. He brings more than 18 years of experience leading omni-channel marketing efforts for global companies in the sports, gaming and lifestyle sectors. In addition, he will further build and lead marketing and consumer engagement capabilities. He most recently served as CMO of New Era Cap Co., and prior to that held marketing roles with Nike, Inc.; DC Shoes and Activision.