ReverbNation, the company that has helped emerging artists advance their careers, has announced they have formed a strategic relationship with Hitcher Music, a boutique music services firm, to generate film, television, video game and advertising opportunities for key artists on the ReverbNation roster. ReverbNation also established alliances with Sentric Music for music publishing and SESAC for performing rights representation.
Under the agreement Hitcher Music will exclusively represent a select number of CONNECT artists, members of ReverbNation's newly launched artist development incubator, to create film, television, video game and advertising opportunities for their music. The CONNECT program develops artists in the ReverbNation community who are identified through the company's proprietary curation-at-scale capability.
Founded by film and television executive Joe Rangel, Hitcher Music specializes in licensing, music supervision, marketing and original music production. The company represents a wide variety of major and independent artists, labels, publishers and management companies around the world.
"Joe and his team have built an impressive multi-tiered company with deep relationships in the film, TV and advertising communities," said Simon Perry, ReverbNation's Chief Creative Officer. "As we continue to bring CONNECT artists meaningful opportunities to grow their audience and increase their visibility within the music industry, we believe that Hitcher Music can play a vital role in the development of our artists' careers."
"The quality of artists in ReverbNation's CONNECT program is truly impressive," said CEO Rangel. "We believe we can be successful in securing significant opportunities for these artists early in their careers."
Hitcher works with well-known film and television companies and brands. Recently the company has licensed independent and major label artists into such films as Pitch Perfect 2, Entourage, such television shows as Empire and The Vampire Diaries, and delivered music to brands including Bud Light, Coors and Acura.
For more information, visit ReverbNation.com.