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Close Up: Shure


Nearly a Century of Audio Excellence: Founded in 1925 by S.N. Shure as a one-man company selling AM radio kits and components, Shure is closing in on a century of making people sound extraordinary. A leading global manufacturer of audio equipment known for quality, performance and durability, the Niles, IL-based company makes microphones, wireless mic systems, in-ear monitors, earphones and headphones, conferencing systems and more. No matter what generation, its products are the state-of-the-art “go-to’s” for everything from critical listening to high-stakes moments onstage, in the studio, the meeting room and podcasts. Shure currently has nearly 40 manufacturing facilities and regional sales offices throughout the Americas. Explaining the company’s commitment to excellence, Associate Product Manager Soren Pedersen says, “Shure’s renown in the audio world led to an opportunity to be a prime supplier of microphones and headphones during World War II, and its quality standard came from being up to military specifications. Mr. Shure created the first of its kind throat mic for that era of fighter pilot jets. He knew that if our mics were to ever fail, our troops could be in danger. Shure still designs according to those standards today.”

The SM7B: One of Shure’s flagship top music and (in more recent years) podcast and livestreamers’ video game mics is the SM7B, which came out in the late ‘70s and was notably used to record Michael Jackson’s legendary Thriller album, including the spoken Vincent Price portion of the title track. Over the years, it has been chosen in the studio environment over the much more expensive vintage studio condenser mics, typical of those settings. It’s the only dynamic mic whose high-fidelity sound competes with those. The current version was created using modernized processes, but the painstaking design is exactly the same. The wide-range frequency response of the SM7B preserves the natural beauty of the sound it captures. With its detailed audio profile, words may travel far, but they always arrive at their destination with quality and clarity intact. Users can sing or speak at a comfortable angle and it captures the sound with minimum coloration. Shure added advanced electromagnetic shielding to defeat hum from computer monitors and other studio equipment.

The New MV7: For podcasters, gamers and vocalists, professional-level audio production is paramount. To answer the increasing demand for audio streaming and recording solutions at home, in the studio or anywhere, Shure’s MV7 Podcast Microphone is the company’s first hybrid XLR/USB microphone. Ideal for both entry level and experienced creators, the MV7’s intuitive design makes it incredibly user-friendly and simple to set up and control. Harnessing the company’s engineering prowess that developed its iconic SM7B Vocal Microphone—a legend in the recording, livestreaming and podcasting sectors—the MV7 dynamic microphone delivers versatility and control, flexible connectivity options, and high-quality audio in a sleek, compact design.

The New MV5C Home Office Microphone: Unlike laptop microphones that pick up every sound in the room, the MV5C Home Office Microphone is a directional microphone that prioritizes the user’s voice, not the environment. An ideal solution for any teacher, student or professional, the MV5C is a sleek, digital microphone that provides pristine, studio-quality audio for conferencing and video calls. Featuring Shure’s Speech Enhancement Mode, the microphone enhances the user’s voice for an even clearer sound. The MV5C is also compatible with software video conferencing applications like Microsoft Teams and Zoom.

Contact Shure, 1-800-516-2525