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Assignments: Michael Amkreutz Named Guitar Center's Executive Vice President

January 9, 2015

Guitar Center named Michael Amkreutz  Executive Vice President, Marketing,  Merchandising and E-Commerce.  Amkreutz will be responsible for all aspects of Guitar Center’s product  assortment, in-store merchandising,  marketing campaigns and e-commerce  strategy. Amkreutz joins Guitar Center from Systemax North American Technologies, where he was Chief Marketing Officer. He has expertise in marketing, merchandising and technology that developed over the years at companies such as Sears, Newegg, Hannspree North America and Sharp Electronics. Contact Clyne Media, Inc.

Music Connection

Published since 1977, Music Connection magazine is a monthly music trade publication catering to musicians, industry pro’s, and support services. Music Connection exists to serve artists and music people, to offer connections to the unconnected and to provide exclusive information that can help our readers take their music to the next level.