The Americana Music Association is known for the independent spirit of its artist community. Recently it started a global, grassroots marketing campaign, titled "Road to AmericanaFest" that points to the 17th annual Festival and Conference held in Nashville, TN on Sept. 20 - 25.
The initiative, #roadtoamericanafest, is actively engaging artists, independent radio, retail and publications in the promotion of AmericanaFest through their respective channels. Participants are encouraged to use the hashtag #roadtoamericanafest on social media to track and promote performances and other related events.
The campaign will run from July through September with initial support coming from artists including Bonnie Raitt, Nathaniel Rateliff & the Night Sweats and Wynonna & The Big Noise in the U.S., Shane Nicholson in Australia and My Bubba from Iceland/Sweden. The Americana Music Association will be doing a random drawing from those who use the hashtag #roadtoamericanafest on social media for two (2) conference registrations to AmericanaFest and two (2) tickets to the critically acclaimed Americana Honors & Awards show at Ryman Auditorium.
With support from the Tennessee Department of Tourism and the Nashville Convention and Visitors Corporation, a special #roadtoamericanafest contest has been launched with a grand prize of a “Fly Away” experience to attend the critically acclaimed boutique music festival and the Americana Honors & Awards show Sept. 21 in Nashville.
Fly Away Winners will receive:
• Roundtrip Airfare
• Hotel accommodations at The Hermitage Hotel September 20-25
• AmericanaFest Passes
• Tickets to The Honors & Awards show
• Tickets to The Lumineers, and more
• One (1) Music City Attraction Pass
• One (1) Music City Gift Bag
Visit visitmusiccity.com for "Road to AmericanaFest" Fly Away contest details. The Fly Away contest ends on Aug. 31.
For more information, visit americanamusic.org.