Sony Music needs a Manager, Social Media and Fan Engagement
As the Manager, Social Media and Fan Engagement Specialist you will: Lead strategy and day-to-day operations of official fan HQ social channels and unofficial fan edit pages for priority artists across TikTok, Instagram, Youtube Shorts, WhatsApp, and Twitter. Create and maintain social media calendars including copywriting, asset creation, and posting across all fan channels. Work directly with artists, managers, and internal digital and creative teams to plan release-based and promotional messaging that increases fan engagement and demonstrates measurable impact. Actively manage and grow fan communities through 1:1 engagement, comment moderation, DMs, and Ugc initiatives. Develop and maintain a fan account directory and cultivate relationships with superfan creators and top fan accounts via exclusive content, gifting, and special activations. Create and implement direct to fan comms plans, tailoring outreach and copy to maximize tentpole moments and drive streams of new releases. Develop and execute fan-centric social strategies that amplify each release and further overall project goals as defined by marketing, digital, and international teams. Collaborate with the digital team to develop fan-facing initiatives that amplify key campaign moments, increase social reach and mobilize fans. Be the expert in the room when it comes to insights on fan sentiment, UGC trends, internet culture, social media performance and fan behavior. Monitor social insights (IG, TikTok, Youtube, X) to assess post performance, engagement, and sentiment to inform new strategies and creative ideas. Partner with outside digital agencies to oversee content strategy and community management as relevant to projects with larger fan ecosystems. Brainstorm, capture, and edit content (shortform, longform, BTS, live event coverage) for both fan and official artist channels that tap into fan lore and emerging social media trends. Provide release-based social media ideas that inspire UGC and generate engagement beyond the core fan base. Build out existing content franchises and bring new ideas to be implemented across fan HQ and ancillary accounts, taking into consideration emerging trends and new platform tools and features (i.e fan art and cover campaigns, tour takeovers, meme contests, streaming parties). Work with artists and the digital team to source, edit, and publish real-time content throughout release cycles, promo and tour dates.
Apply via Entertainment Careers
