The Do's & Don'ts of Pitching to Music Licensing Agencies

Landing a placement on TV, film or in ads can totally change your artist career. So, the stakes are high. Pitching your music to licensing agencies becomes a thrilling opportunity to showcase your talent and make a mark in the industry. But hey, it's not just about the music—it's also about how you handle yourself like a pro. In this article, we'll spill the truth on the dos and don'ts of approaching music licensing agencies, so you can rock the game with style and professionalism.

The Dos:

1. Do Your Homework:

Before sliding into those agency DMs, do some research like a boss. Dive into their vibe, check out their previous projects, and get to know their clients and artist roster. This way, you'll understand what they're all about and how your music can fit their needs. Show them you're on the same wavelength, that you are cool to work with, and they'll be more likely to give you a real listen.

2. Craft a Killer Pitch:

When it's time to give them all the deets about your music, make sure you've got a pitch that stands out like fire. Keep it short, sweet, and straight to the point. Show you've researched them thoroughly. Clearly explain why your music is a fit for their roster and drop in details about your genre, mood, and your story as a music maker. Be sure to add personality and passion to your pitch, showing them that you're an authentic artist.

3. Keep It Classy and Quick:

When you get that agency's attention, make sure you respond promptly and professionally. Be cool and collected in your communications, whether it's via email or any other channel. Don't leave them hanging—send those additional materials they ask for without delay. Remember, being reliable and respectful is key to building positive relationships in this game.

The Don'ts:

1. Don't Be Thirsty for Attention:

We get it, you're eager to make your mark, but don't come off as desperate or pushy. It’s not about what they can do for you, it’s about how your music can support their needs. Bombarding them with constant messages and begging for their attention is a major turn-off. Instead, focus on honing your craft and let your music speak for itself. Patience and persistence will pay off in the long run.

2. Don't Sleep on Clearances and Rights:

Before you make any moves, make sure you've got all your legal ducks in a row. Respect copyright laws and make sure you have the rights and clearances for your music. If you're collaborating with others, sort out ownership and permissions in advance. Have signed split sheets in order. Agencies want to work with professionals, so be responsible and handle your rights like a pro.

3. Don't Copy/Paste Your Approach

Successfully pitching your music to agencies can be a numbers game, but remember to keep it intentional. Always make sure to heavily tailor whatever pitch template you come up with to the specific agency you are pitching. It's usually obvious when someone copy/pastes their message to you and it's a real turn off to most people.

Closing Thoughts:

Now that you're armed with the inside scoop on how to pitch your music to licensing agencies, it's time to slay the game. Remember to be knowledgeable, confident, and respectful in your interactions. Network like a pro, seek guidance from mentors you trust, and always strive to level up. The world of music licensing is yours for the taking, so go out there, be yourself, and let your music shine brightly. You've got this! – 2Indie

2Indie is a successful music business education company founded by the “dynamic duet” of Sonnet Simmons and John Clinebell. Discover innovative coaching programs for indie artists, songwriters and producers: 2Indie.com.