Signing Story: Ally Salort

Ally Salort once roamed the hallways of very same high school that SZA and Lauryn Hill graced, years after the Grammy award winners were in their teens. Hence, the groundwork for a successful career in mainstream music was presented to her at a very young age. However, the latest music protégé out of Columbia High School in New Jersey forged her own blueprint upon being discovered by her music producer Pop Wansel, and participating as a contender in a talent search for a roster spot with Atlantic Records back in 2018. Ally placed amongst the top contestants and the knowledge she gained prompted her to upload videos by Top 40 artists such as Adele and Bruno Mars to her YouTube channel, once a week, in order to garner an organic fan following. She repeated the process for about two years until her rendition of “IDK you Yet” by Alexander 23 landed on the radar of Conner Ambrose. The musician turned A&R manager at Geffen Records, reached out to Pop Wansel on Ally’s behalf about a couple of months later, they negotiated recording contract, with the help of her manager.

“We talked over Zoom once,” Ally recalled. “I just had a feeling about [Conor] and I just really like him. I also thought ‘he’s young and he knows the music industry is ever-changing.’ I felt that he was really up to date with the way the industry works now…My manager was also saying that [Conner] could be a really good fit.”

Terms of the joint-deal stipulated that Ally Salort was not only signed to Geffen Records but Conner’s independent label called Listen to the Kids and a separate imprint belonging to Pop Wansel’s manager. The signing was made official in January of 2022. In the months that followed the team commemorated the deal with “signing dinner” before working on Ally’s transition from being a well-known “cover band musician” to a brand-new recording artist. The 19-year-old released a music video for her debut single, “Stranger Things” in May and another video for her follow-up single “You’ll Never Notice” in September. Collectively, the tracks are a blend of R&B and Pop that resonate similarly to the early work of Alessia Cara and Ariana Grande. Ally’s third single, “Nostalgic” was published November and her debut EP should drop sometime during the first quarter of 2023. The music production will be handled by Ally’s Grammy-nominated music producer, Pop Wansel. All of the content will be released under the umbrella of Geffen Records.

Date Signed: January 2022

Label: Geffen Records

Band Members: Ally Salort

Management: Rene Symonds Tap Management

Legal: Debra White Loeb

Publicity: Christina Lo Duca UMG/Geffen

A&R: Conor Ambrose

Web: instagram.com/allysalort/