Date Signed: December 2023
Label: Position Music
Band Members: Spencer Bridle, Frankie Grant
Type of Music: Electronic
Booking: peter@minttalentgroup.com
Legal: safwan@tomllawyers.com
A&R: Jake Versluis/Position Music
Web: wearewavesmusic.com
Electronic duo Waves, A.K.A. Frankie Grant and Spencer Bridle, are a bona fide success story. Since signing a juicy deal with Ultra Records, they’ve been all over the radio. Songs “Jalapeño,” “Mr. Wilson,” and a twist on Macklemore’s “Thrift Shop” have all received extensive airplay in their home of Canada. The group’s most recent banger, “Stuck On You,” debuted this January.
Besides being an act in their own right, Bridle and Grant are songwriters. Thus, they needed a publishing deal. Enter Position Music. A previous manager had an artist at Position and put them in touch with Jake Versluis, a partner at the L.A.-based music publisher.
“We did a few calls, and it felt like a good fit,” recalls Grant, who spearheads Waves’ live performances. Although they’d been seeking a publisher, they hadn’t received any offers that made them feel comfortable until Position came along. “What they had to offer was amazing,” testifies Bridle. Though they signed quickly, they made sure an attorney first reviewed the contract.
One aspect of signing to Position that Bridle and Grant found appealing is that their roster doesn’t have many electronic artists. Instead, they tend to focus on working with vocalists and lyricists. Bridle
notes that this creates heaps of opportunities for them, since they’re capable of transforming songs from all genres into danceable bangers.
Position took the time to explain all the avenues for revenue they’d subsequently enjoy. Plus, signing as individuals rather than as a band means they can still make music elsewhere. The pair also relishes having access to Position’s collection of exclusive studios, which Waves began using while they were actively being built.
Both Grant and Bridle insist that a relentless focus on self-promotion was instrumental in leveling up. For one, it fosters contact with other creative types who may want to unite forces. “I’ve met some awesome songwriters and collaborators who DMed us on Instagram,” imparts Grant. “You get that by putting yourself out there and making sure your music’s heard.”
