While Country Music icon, Lorrie Morgan, has been busy garnering four new Grammy nominations for her newest album, Letting Go Slow, her music production service has been chalking up victories with a growing account list for its commercial music division. Top markets nationwide have discovered Music City in general, and RedHot Jingles in particular, for original music solutions for film, television and commercial use. RedHot Jingles is co-owned by Lorrie with her brother, Marty Morgan.
In the latest win for RedHot Nashville, Houston’s NBC affiliate, KPRC TV added a new high-energy lifestyle show to its lineup, requiring upscale theme music to set the tone for the daytime talk/entertainment series. Executive Producer, Don Graham, and KPRC Creative Director, Michael Guerrieri, turned to Nashville’s music scene and tapped RedHot Jingles for an original theme song. The result is a hip and inventive piece of music called “It’s So You” that punctuates the KPRC vision for the Houston Life TV show.
“We feel really fortunate to have partnered with a jingle production company like RedHot on this project,” KPRC’s Graham says. “They definitely over-deliver and they’re great at execution on every level. We couldn’t be happier the way they translated our conceptual direction into a brilliant musical execution. Marty is a real pro and the music they produce is sonically outstanding and in every way compelling.”
Since its founding in 2010 by seasoned ad man and voice over artist, Marty Morgan, and his sister, Lorrie, RedHot Jingles has become an established music resource for entertainment and marketing. After landing its first national account with Liberty Tax Service, the jingle company has been awarded jingle projects for a variety of clients in varied industries, including retail, home repair, travel, legal, medical and more.
“This city is becoming more and more a go-to market for all things musical,” Lorrie says. “Just look at the number of TV, film and documentary scores produced in Nashville and you will see that when it comes to music these days, Nashville has become far more than its tradition reputation as a Country Music market. We have the talent, the technology and the production infrastructure to support and create anything musically.”
For the Houston Life project, RedHot’s Senior Creative Director, Marty called in Australian singer/songwriter, Katrina Burgoyne, to collaborate on “It’s So You.” The TV theme song has a modern, techno-pop groove with a driving drum beat and synth-driven feel reminiscent of the pop sound of the '90s which has gained popularity again in media and commercials.
Country/Pop newcomer, Mandy Brooke, provided the lead vocals with her range and soulful energy. The team created a main theme and numerous promotional cuts and bumpers, plus over 15 seasonal and holiday versions for KPRC in different musical genres.
In addition to Burgoyne and Brooke, RedHot brought in Nashville composer/arranger, Geoff Koch, to spearhead arrangements on the final music production, along with former Black River Entertainment engineer, Austin Kursave, to produce the original television theme track, which ultimately won out over competing music shops.
“Houston has the fourth largest population of U.S. cities, and is a Top 10 DMA [Designated Market Area] with a huge audience,” Mary Morgan notes. “I’m thrilled to have been awarded this project. After providing two developmental compositions and demos, we learned that RedHot Jingles had been chosen. It’s a real feather in our cap and I’m proud of my team’s effort, energy and originality; everything that went into creating the theme package for KPRC’s new show.”
RedHot Jingles has also recently produced music for nationally syndicated automotive talk show, Car Pro USA, a stadium fight song for the NFL’s Tennessee Titans and numerous automotive music projects including its first all-Spanish productions for Moffett Productions, a leading Houston video service.
Additionally, the siblings are busy laying the groundwork for their first Broadway musical, which is moving into early production.
For more information, visit redhotjingles.com.