After falling off the stage and breaking his leg during a concert in Sweden, Foo Fighter Dave Grohl went on with the show—for another two and a half hours as medics stood by his side.
To give back to the rocker, creative agency EVB and development shop BausCode devised a way for anyone, anywhere, to give Grohl long-distance support.
They have launched Operation #SignDavesCast. Visitors can go to the site and tweet well wishes, and all posts will appear on Dave’s Virtual Cast. Some will be printed on a flexible cast sleeve and presented to Grohl while he recuperates from his post-injury surgery.
“When a Rock God breaks a leg, he finishes the show,” states the website, which was designed to turn virtual into reality. “When mortals sign his cast, they do it with the Internet.”
The cast sleeve, which can hold about 300 messages, will be presented to Grohl in early July.
“The Internet is best when it’s used for good,” says EVB’s ECD Steve Babcock. “Commemorating such a hardcore act as finishing a show with a broken leg felt like just the thing to do with the technology.”
For more information, visit SignDavesCast.com