Cheat Codes signing story - photo by Ellie Stills

Seminal Music Group Relaunches, Signs Cheat Codes

Michael Theanne

Seminal Music Group, a boutique management agency, announced its relaunch on the one-year anniversary of the passing of its founder and international music manager, Michael Theanne. Inspired by the creativity and entrepreneurial spirit of their late mentor and colleague, a group of former colleagues and experienced music industry professionals have announced the relaunch of the company with the opening of new offices in Los Angeles and London.

Seminal Music Group is a forward-thinking, entrepreneurial driven management firm with an innovative approach to the international marketing and touring landscape. Collectively, the partners at Seminal Music Group hold over 40 years of industry experience and have managed an eclectic clientele ranging across a multitude of genres and formats. The agency utilizes a boutique management approach with an action-oriented mentality; possessing a diverse set of strengths through their infrastructure such as day-to-day management, A&R, creative and tour direction. Seminal Music Group’s team-oriented, collaborative attitude ensures that the collective firm’s skill set, and background is utilized, allowing each client to maximize potential with supplemental support and oversight.

Over the course of the pandemic, Seminal Music Group has expanded and diversified their roster to accommodate a variety of creatives, which has provided the opportunity to foster and manifest a noteworthy community of established and emerging artists. Their client roster now includes a variety of award-winning and internationally-recognized artists, producers, songwriters, mixers, and engineers, including but not limited to: Cheat Codes (Artist), Bonnie x Clyde (Artist), City of the Sun (Artist), Vantage (Artist), Artist/Songwriter Dagny (Katy Perry, Ashnikko, Steve Aoki), Noise Cans (Artist) Producer Thom Bridges (David Guetta, DJ Snake, Thirty Seconds To Mars), Mixer/Producer James F Reynold (BTS, Ed Sheeran, Calvin Harris), Writer/Vocalist Bryn Christopher (Louis Tomlinson, Cheat Codes, Sigala), Writer/Producer/Vocalist Sam Klempner (G-Eazy, James Arthur), and Producer/Mixer/Engineer Zack Djurich (Kanye West, Kid Cudi, Teyana Taylor) and Producer Project Money (Robbie Williams, Major Lazer, Steve Aoki).

The management firm partners Ricardo Fernandez Zambak, Aahmek Richards, Jon Camche and Georgio Constantinou relaunched the company in honor of their late friend and colleague, Michael Theanne, who passed away on Feb. 29, 2020, after collapsing during a hike with his dogs at the age of 45. As the co-founder of Seminal Music Group in 2010, Theanne was the global manager for Steve Aoki, Cheat Codes, and Deorro and is remembered for his ability to transition his passion into a lifestyle and prioritize the important things in life. Billboard wrote of the passing of Michael and he his legacy, stating, “[Theanne] helped establish Aoki as a leading global EDM artist by securing him headlining slots at major European festivals, such as Tomorrowland, and booking his Ibiza residencies, including this summers' run at Amnesia. Theanne received a 2016 Grammy nomination for his work on the Steve Aoki documentary, I’ll Sleep When I’m Dead.”

Long-time friend and GRAMMY-nominated DJ and producer Steve Aoki said, “To see the Seminal family keep the torch lit for my brother and best friend Michael warms my heart. It brings me so much joy to know that the journey we all started together will continue to carry on.  Sending the Seminal Music Group team my support and lots of love as they honor Michael Theanne and his memory.”

Long-time client of the boutique agency, platinum-selling electronic music trio Cheat Codes said, “Michael’s memory and energy will forever be attached and engrained in everything we do as Cheat Codes and it’s tough to believe it’s been a year now since we lost our brother. It makes us proud to see the family, Ricardo, Jon and team keep his legacy alive through Seminal Music Group and we wish them nothing but the best as we continue on to this next chapter together."

More at seminalmusicgroup.com