Red Bull Records teamed with Sony Music on a global distribution partnership for its roster. The deal, which covers the world exclusive of Japan, deepens the relationship between the two companies: Red Bull Records has been distributed in North America via Sony Music/RED since the label’s inception in 2007.
“We’re elated to enter into this partnership with Sony,” says Red Bull Records SVP Global Artist & Label Development Joe Calitri. “Over the years we’ve formed an incredible association with RED North America and more recently with Sony Music Australia, where we are approaching double platinum with Itch’s first single 'Another Man.' Expanding our relationship was the next logical step in strengthening our global reach and in the overall evolution of Red Bull Records. We couldn’t be more excited to work with the Sony teams around the world.”
The first album to be released under the deal is AWOLNATION’s Run, set for U.S. release March 17. Run is the follow up to AWOLNATION’S debut album Megalithic Symphony and its single “Sail,” which is certified 6x platinum in the U.S. and 10x platinum in Norway, 6x platinum in Canada, 3x platinum in Sweden, 2x platinum in Australia and New Zealand, platinum in Switzerland, gold in Austria, Germany and the U.K..
Adam Granite, President, Northern & Eastern Europe and Africa, Sony Music International said, "We are incredibly excited to expand our relationship with Red Bull Records. Our teams around the world can’t wait to work with their outstanding roster–and with a unique partner who brings extraordinary marketing power to the table. We are looking forward to a long and successful partnership together.”
Red Bull Records has also partnered with artist/label development firm Secret Signals to bring marketing and promotion support to its roster in Southeast Asia, China, India and Korea. The Singapore-based Secret Signals will work with Red Bull Records on developing their artists across the Philippines, Singapore, Malaysia and Indonesia as well as Cambodia, Laos, Burma, Thailand, India, Vietnam, Brunei, East Timor, Hong Kong, South Korea, China and Taiwan.