Nielsen Report: Radio Still Dominates Music Discovery

By Bernard Baur

According to an in-depth Nielsen study of consumer interaction with music in the United States, radio is still the dominant way people discover music (48 percent)—followed by tips from friends/relatives (10 percent), and YouTube (7 percent). But, the study also found that more teens listen to music through YouTube than through any other source (64 percent)—followed by radio (56 percent), iTunes (53 percent) and CDs (50 percent).

The new Nielsen report offers insights on all aspects of music consumption including listening and purchasing behaviors; music discovery; live events; the use of social networking and mobile music apps; as well as how the economy is affecting music sales. You can check out all the results at http://nielsen.com.