Primary Wave Music Publishing, the U.S. independent music publishing company, announced on Jan. 23 their marketing and administration agreement with rock icon Alice Cooper. As part of the agreement, Primary Wave Music Publishing will now represent the music publishing catalog of Alice Cooper which includes some of his most well-known hits such as "School's Out," "I'm Eighteen," "No More Mr. Nice Guy" and "Poison." Primary Wave will also work with Alice to not only market his catalog of music, but also his name and likeness. With this unique and strategic partnership, Primary Wave's digital division will be handling all daily digital marketing activities to not only build awareness of Alice's music, but for his overall business in general including touring, e-commerce, and other direct to fan initiatives.
"We are very excited to be working with Primary Wave to gain more exposure for the Alice Cooper catalog of great songs....in a very short time we have already seen great things and are looking forward to many more years of great things together," said Alice's longtime manager Shep Gordon.
Alice Cooper is an American singer, songwriter, and actor whose career spans over five decades. With his distinctive voice and a stage show that features guillotines, electric chairs, a gallows, fake blood, snakes, baby dolls, and dueling swords, Cooper is considered by music journalists and peers alike to be "The Godfather of Shock Rock". He has drawn equally from horror films, vaudeville, and garage rock to pioneer a macabre and theatrical brand of rock designed to shock people.
Originating in Phoenix, Arizona, in the late 1960s after he moved from Detroit, Michigan, "Alice Cooper" was originally a band consisting of Alice on vocals and harmonica, lead guitarist Glen Buxton, Michael Bruce on rhythm guitar, Dennis Dunaway on bass guitar, and drummer Neal Smith. The original Alice Cooper band released its first album in 1969 but broke into the international music mainstream with the 1971 hit "I'm Eighteen" from their third studio album Love It to Death, which was followed by the even bigger single "School's Out" in 1972. The band reached their commercial peak with the 1973 album Billion Dollar Babies.
Cooper launched a lengthy and successful solo career with his 1975 concept album Welcome To My Nightmare. A career that continues to this day, with 2017 having seen the release of his Paranormal album and the accompanying 100+ concerts on a worldwide tour.
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