An Indiana-based artist, Lucid offers an artful, higher-consciousness hip-hop where he exercises his sonic creativity in ways that we find both compelling and frustrating. “Birds Fly Like Lovers Do” has a catchy, danceable beat, an enticing trumpet, sound effects and dialogue drops to keep us interested. A sinister bassline carries “Motherless Child” and its urgent, socially conscious lyric flow. The warm, sensual “Love Always Wins” is graced by an appealing female singer who delivers the song’s simple truth. Each song, however, is undermined by an overindulgence in poorly modulated sound effects. Such over-ambition seems to be this artist’s downfall right now and we urge him to trim his future tracks for maximum impact.
Seeking: Label, Distribution, Film/TV